I've been running a Nob** Nic Performace tubeless in the rear on a Charger Pro 29er rim since July in New England. There are all sorts of rocks on our trails and the sidewalls are definitely showing some wear in the threads, but I've got no slices, and have had no flats. Some of the side knobs are starting to wear, but man, this tire has been great. Wonderful traction almost everywhere.
On the same trails, with tubes, I sliced sidewalls on a Specialized Captain and a Maxxis Ardent. I figured the Nob** Nic would be toast, but it just keeps going.
Before the summer, I'm going to put a Hans Dampf snakeskin up front, and move my Ardent LUST to the rear, before the Nic fails out on the trail. But to read reviews people wrote, you'd think you'll slice the sidewall before you get the bike off the rack, and that hasn't been my experience at all.