I Was looking to upgrade from my 2006 stump jumper in 2009. Demoed a santacruz blur and was shocked that it could both descend and climb better then my stumpy. I Wanted something that could handle more rocky technical terrain in Arizona like Sedona but could still pedal well. Read all about the HD then rented one in Sedona and was sold. I was such a better rider even on a rental. I wanted a bike that was better then me on the technical riding. Also really liked the idea of supporting one of the smaller companies with outstanding Customer service - the fact that Hans and others regularly answer questions on this forum and over the phone is so impressive to me. And of course it was the best looking bike around. Like a good woman substance is most important, but a little bit of sex appeal helps a lot. After a few years my desire to pedal more and do les technical took over I got the original Ripley (surprisingly enough my DH times improved with the Ripley.) I demoed a Pivot 429 but bought the Ripley unridden and did not regret it. Now I have the Mojo 3 - this is the sweet spot for me, more fun and better looking the Ripley, but still pedals great. The pivot, yeti, and santacruz all have close geometry but I wanted to continue to support ibis, and the Mojo is just so damn sexy I just cans stop wanting to ride her.