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20% Off Everything at Soma and Explanation of Current Industry

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industry news soma fabrications
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Discussion starter · #4 · (Edited)
Yep, as the picture stated they've had lots of sales, including some frames for 50% off. I just got a New Albion Drake for half off, and the Riffs and Juices that were already on closeout were an additional half off. Most others have been less though.

This is a nice deal because it includes pretty much anythings, including a lot of niche items that are seldom on sale.
 
#5 ·
I picked up one of the Soma Riffs during the recent sale and am very much liking it.

The letter above is interesting and gives me more perspective on the whole boom/bust cycle we've been seeing in the industry. I don't have any experience with supply chain, so it brings up things besides the commonly assumed price gouging and profiteering that many of us assumed.
 
#6 ·
baker said:
I picked up one of the Soma Riffs during the recent sale and am very much liking it.

The letter above is interesting and gives me more perspective on the whole boom/bust cycle we've been seeing in the industry. I don't have any experience with supply chain, so it brings up things besides the commonly assumed price gouging and profiteering that many of us assumed.
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People are quick to blame companies for "greedy profits", but most have no clue what's going on. Most of these parts and frames were being manufactured when commodity prices were through the roof, and the fabricators were demanding huge order volumes to ensure timely production. Then add to that the container costs (at one point 8-10x normal rates) to ship them here to our shores, the increased domestic shipping costs and fuel surcharges, the increased lending costs (interest rates), and the increased labor costs. All that cuts into corporate profit margins, so they have to raise the price (or limit rebates/incentives). Now that prices are falling back to pre-pandemic levels, these corporate operating margins are getting squeezed really hard. Lets hope that not too many jobs get destroyed when this all plays out over the next year.
 
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