The first bike I bought at a bike shop was a Specialized, I remember how amazing their lineup seemed, it just seemed to ping my imagination. But not long after, the marketing claims went over the top and they started that campaign of suing non-competing businesses that just used works like "stump", etc. (because you can somehow confuse Stump Town with Stumpjumper?). They gave everything they had to try and diss the linkage bikes that were not horst-links, calling them "fake", claiming that their horst link had a "vertical wheel path", when it had nothing of the sort. Being one of the bigger companies, proprietary gear eventually became a problem, like the Epic Brain, which has never really been worked out, yoke-driven shocks that have non-standard mounts, those old dual-crown enduro forks, special fox shocks that no one supports after a year or two, etc. There's no good reason for this stuff. I tested the waters a few years back with a 29er enduro and it was clear it was intended to be a one or two-season bike, the rear horst link bearings were not replaceable, not even with a blind-bearing puller, you had to buy the whole seatstay unit. And if you want better shock performance, you are severely limited by the yoke design. I think they've backed themselves into a corner with the horst link while better designs have evolved, with so much hype they created, it's hard to back away. I'd rather support smaller companies that can't afford to design all of their own parts, because it keeps the bike more standard and easier to repair/upgrade.