I posted this in another thread today. Seems relevant.
"I was just ripping my friend (giving him a hard time) over text, about his most recent purchase of a Crackandfail Phrophet 2.. He tells me:
"I bought a bike! The guy that sold it to me said it was $2200 new, I got it for $600 and it's a Cannondale! Those are good right!? The guy that sold me the bike said he only rode it once or twice!! I'm going to take it into the LBS to get it tuned up, they said it would take about 5 days to get it back. When it is finished, we HAVE to ride!!"
Dang. Another guy goes out and buys the first big brand name bike he sees on Craiglist, dumps $600 too much into the purchase, and proceeds to tell me (a starving mechanic) that he's taking it across town to have some random work on it then spend $100 in cables and sh*t he dosent need, and wants to ride with me when he gets it back.
Yeah, he's got new bike sike.. I have to give him that. Dude has a new bike and he's stoked on it. But talk about brand loyalty/brand penetration! He saw Cannondale, bought it, and everything just went blurry from there.. No I'm not shocked per-say, but dang.. I'm not good at faking sh*t, so it will be hard to support him in his choice of bikes knowing he bought the thing based off the name and not the parts group, the fork, the head angle or the upgrades that the former owner took pride in. As if the bike was just changing hands from one Fred to another!"
Upgraded bikes are a good sign that the previous owner took pride in the bike to begin with. Or just needed something to spend money on.?