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Is winning races good advertising?

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#2 ·
Definately helps the brand, particually for a new/smaller company. It gives the brand respect, Russel riding, racing and winning on the bike gives it credentials.

Yes, the more savy customers will reconize that Russel would probably win if he was riding a bath tube but even they are influenced by results.
 
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#3 ·
Our team of 'racers' have not won a race in four years. However we are probabley one of the best known teams on the local curciut and provide our sponsers with great coverage.

Winning is important but I believe image is the best exposure.
 
Discussion starter · #5 ·
LMN said:
Yes, the more savy customers will reconize that Russel would probably win if he was riding a bath tube but even they are influenced by results.
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Yes, I would agree that Russell would be fast on any bike. Although I doubt he would be fast riding a bath tub.:)

Interesting to note, is that Russell had a choice of what bikes to ride this season and he picked the F4 based on performance.
 
Discussion starter · #6 ·
pagey said:
Our team of 'racers' have not won a race in four years. However we are probabley one of the best known teams on the local curciut and provide our sponsers with great coverage.

Winning is important but I believe image is the best exposure.
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Hi pagey, you make a very good point and I agree with you. Ideally you get the best of both worlds. Have riders that represent well AND win races. There are quite a few grassroots racers on Noble's in Washington and not all of them win races, but they all offer great exposure.
 
Discussion starter · #7 ·
WebInt said:
You also have to ask "What does the sponsorship include?" I was "Sponsored" once. I got free riding kits :)
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Hi WebInt, when talking about sponsorship I'm talking more than getting free riding kits. In my opinion sponsorship depends on what you get from the rider. We are fortunate enough to be working with one of the fastest guys in Washington state. Clearly giving him a free riding kit wouldn't cut it.

Thanks for the feedback, I appreciate it:)
 
#10 ·
flargle said:
A cynical person might see this thread as thinly veiled advertising
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Call me cynical. I've had enough of Mark's sudden and pervasive unilateral advertising of his bikes on the forums. He should either buy an ad or respond to direct questions about the bike. Otherwise he's in violation of the manufacturers guidelines. "Question is, does it help the image of the brand and if so why" is just inane.
 
#13 ·
noah19692000 said:
If you need a control group, you could send me one of your bikes (I'm a medium) and I'll lose badly like I always do--and then we can see if that "hurts" your brand. Science!

p.s. can I keep the bike?
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I'm up for that! I'm a medium also, and mid pack haha :thumbsup:

The OP's question is pretty obvious...

+2 for girls in skin suits!
 
#14 ·
flargle said:
A cynical person might see this thread as thinly veiled advertising.

BTW how does he win on such puny wheels?
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Many of the people who post in this forums are sponsored/supported by a manufacture and tend to bias their opinions towards that sponsor.

I know I am guilty of that.
 
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#16 · (Edited)
Well gets the name out there and if

he is winning then people pay attention to what he is riding. Someone that can represent any brand is a great asset, there is a lot of stuff that can and needs to be done to get your name out there. I can tell you that posting here worked, I never heard of the brand.:)

People skill are more important at times, than riding skills.
Good luck any hardtails or other models coming.
 
#17 ·
flargle said:
A cynical person might see this thread as thinly veiled advertising.

BTW how does he win on such puny wheels?
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An observant person does see this thread as a unveiled promotion, a la Fox news:

Sally anchorwoman: "Today I read in Ladies Home Journal that organic foods are good for you, but experts agree that Kellogg's delicious Sugar Smacks are even tastier!"
Bill the tucked-in-guy newscaster: "That's right Sally, Sugar Smacks are #1 in my house. I don't know what to make of that organic stuff except it's sure is expensive!" (head nodding, a subltle wink, chortle, and a quick change of subject.)
 
Discussion starter · #18 ·
schlim said:
Call me cynical. I've had enough of Mark's sudden and pervasive unilateral advertising of his bikes on the forums. He should either buy an ad or respond to direct questions about the bike. Otherwise he's in violation of the manufacturers guidelines. "Question is, does it help the image of the brand and if so why" is just inane.
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I hear you guys and I apologize for going overboard. It's just that I'm excited about trying to get my own brand off the ground. I looked into removing the thread but don't think that's possible. No more posts from me, just responses to direct questions about the bike.
 
#20 · (Edited)
Fundamental to Public Relations is creating buzz

Word of mouth and enthusiasm are the fiat of this forum. Early PR is actually based upon this. As an organization starts to succeed it no longer has to depend upon something so uncontrollable as "buzz": they just buy ads.

Nothing new.

We talk about what we know or what engages our passion. Our passions can turn into a philosophy, a process, a service, or a product. At what point can we not talk about it?
 
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