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YT the latest brand to fall victim to the market, enters restructuring

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#63 ·
Ordered my Szepter Core 4 (Canada) during the half price sale on 6/26 and it arrived 07/14.

According to their (YT) Website, the re-structuring issue doesn't effect the North American market. Time will tell if that is the case.....or not.
 
#64 ·
OldMike said:
Ordered my Szepter Core 4 (Canada) during the half price sale on 6/26 and it arrived 07/14.

According to their (YT) Website, the re-structuring issue doesn't effect the North American market. Time will tell if that is the case.....or not.
Click to expand...
I am quite curious about the US operations part. Someone else mentioned an option where they just have the US distribution left, I don't understand how it's possible or considered a separate entity but I'm far from business savvy.

Either way I hope people get their bikes or refunds, it's a shitty situation all around for those being affected.
 
#65 ·
Brad Pitted said:
You talkin about the irate bridge troll from whistler who was in the news last week?
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I had all but forgotten about that. But nah. Called it that since the days of waiting for 3 months to get derailleur hangers.

I never liked YT. Ever. D2C bikes showing up to the shop with the "uhhhhuhuhuhuh I kind of crashed" wanting service rightfukingnow. Great. Fix bike. Take money. See you again, never. But oh noooo. I have to call Customer Service and ask when parts are going to show up while this POS clogs up my repair staging and collects dust with Brandon calling every day asking when his bike is gonna be done. Seriously traumatizing.
 
#66 ·
Dude Guyman said:
Call me a crazy conspiracy theorist and a moron when it comes to supply and demand, but NOWHERE in my wildest fantasy world can these two things exist simultaneously in the $ame "economy":

$7,800 - keep in mind, this is even too high due to tariffs/taxes/inflation.



$12,000-14,200++ - and this...is just....insanity/WTF?!?!
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Fortnine talked about this, essentially, the expensive mtn/road bikes are relatively close to what pro's would ride. So a top level bike that costs $14k gets you 80-90% of the way to what riders at the TDF ride. If you want to buy a motorcycle at 80-90% of what motogp riders ride, you are paying a hell of a lot more than $8,000. The BMW HP4 race sold for almost $80,000, and used ones still go for over $50k.
And some economics of production and RD costs.
 
Discussion starter · #67 ·
twowheelmotion said:
I had all but forgotten about that. But nah. Called it that since the days of waiting for 3 months to get derailleur hangers.

I never liked YT. Ever. D2C bikes showing up to the shop with the "uhhhhuhuhuhuh I kind of crashed" wanting service rightfukingnow. Great. Fix bike. Take money. See you again, never. But oh noooo. I have to call Customer Service and ask when parts are going to show up while this POS clogs up my repair staging and collects dust with Brandon calling every day asking when his bike is gonna be done. Seriously traumatizing.
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I get that you're being facetious, but maybe you should not run a bike shop if that is "seriously traumatizing" for you. There's a lot worse.
 
#68 ·
It's always interesting to me when bike shops owners/employees go online and absolutely trash their customer base. And it's often followed with extra context of the shop struggling.

Meanwhile all the best shops by me have been cruising through the turmoil and don't seem to spend any time skull-spilling on the interwebz.

If I was a bike shop owner I would just see D2C buyers as free real estate, because they likely have no loyalty to a bike shop yet. Whereas if your customer wants X brand, but you don't stock X brand, and they buy from another store that does... They will have locked in a relationship with that shop for future service.

Something something if you behave like a hammer the whole world starts to look like nails? Dunno how the saying goes.

Another good saying is "don't leave money on the table".
 
#69 ·
i was kind of surprised to see YT in this much trouble (i don't pay attention much and haven't really followed them that closely). i feel like i see these bikes a lot, so kind of just assumed they were doing well. just goes to prove samuel L jacksons take on assumptions i guess.
 
#70 ·
jeffbinco said:
Absolutely. The bike industry as a whole has struggled to offer any real innovations in the past 20 years.

1980's: MTB as a new bike category. Index shifting. Disk brakes.
1990's: Suspension (that worked). Carbon fiber. Dropper posts.
2000's: 29er wheels finally go mainstream.
2010's: Plus size tires! I've got nothin'.
2020's: Air spring dampers that are almost as good as coil springs were in 1995.
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2010's: Fatbike, plus bikes, and mainstreamed long/low/slack mountain bike geometry

Basically, pushed the limits of tire sizes and geometry until we finally found the sweet spots, then pulled back a bit to the current day
 
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#72 ·
NJTransplant said:
I am quite curious about the US operations part. Someone else mentioned an option where they just have the US distribution left, I don't understand how it's possible or considered a separate entity but I'm far from business savvy.

Either way I hope people get their bikes or refunds, it's a shitty situation all around for those being affected.
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Ya, not sure. The YT Canada Office is in BC so I guess YT ships to them and then to us. I'd expect it to be similar within the USA, Either way, I know enough to use a CC for any large purchase these days as there's so many places closing, Bankrupt, Etc It's the best way to protect yourself. Luckily I didn't need it..
 
#74 ·
The German insolvency laws are a little different than the US but it’s still basically a chapter 11 although the German laws are not as strict. The bottom line remains the same; YT debt exceeds their ability to pay and exceeds the net worth of the entire company. YT insolvency means they will be taken over by the bank/s and settle their debt with basically pennies on the dollar. This means anyone who ordered a bike but didn’t receive it will (at best) receive a partial reimbursement likely many months or years from now if they receive anything at all. Given the current market I wager YT will go bye-bye for good.
 
#75 ·
Scott_123 said:
The German insolvency laws are a little different than the US but it’s still basically a chapter 11 although the German laws are not as strict. The bottom line remains the same; YT debt exceeds their ability to pay and exceeds the net worth of the entire company. YT insolvency means they will be taken over by the bank/s and settle their debt with basically pennies on the dollar. This means anyone who ordered a bike but didn’t receive it will (at best) receive a partial reimbursement likely many months or years from now if they receive anything at all. Given the current market I wager YT will go bye-bye for good.
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Meaning, it's safe to assume their US sector files ch11 as soon as the EU insolvency is finished?

I'm still super intrigued by this idea that the US sector is 'fine' and that they could continue on only in the US. The SoCal Mill alone could be propping this entire company up as far as what we see on the trails out here.

And then if you sack the CEO who posts fancy cars and boats and ****, and dissolve the EU sector, and the current PE with majority share take over the company and install a somehow more normal CEO... Does it just become a US company? lol

I've heard of similar concepts happening to other brands, I think auto/powersports but I don't know any details.

If anything isn't Scott arguably an example of the opposite? Started as a US brand and is now effectively HQ'd and run out of Switzerland?
 
#76 ·
nwberm said:
www.bicycleretailer.com

Consumer-direct brand YT Industries restructuring in Germany

HAUSEN, Germany (BRAIN) — YT Industries is restructuring in Germany, the company announced Wednesday in a YouTube video posted by the brand's founder, Markus Flossman. In the video (below), Flossman said the consumer-direct brand became victim to the post-COVID "whiplash" that challenged many...
www.bicycleretailer.com www.bicycleretailer.com

Joining brands like Kona and Rocky Mountain in trying to figure out how to survive the current market.
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Hum ... missing out the real reason: e-bikes. The whole industry jumped (once again) on a bandwagon. And this one was too good to be true: just tell people that putting an engine on a bicycle is the "evolution of bicycling" (sic), promise effortless fun, and ... bingo! You could sell e-bikes at double the price of a bicycle!

Predictably, bicycle sales collapsed, but, surprise, eventually so did e-bike sales. (really: how sustainable is to sell motored-cycles that go "marginally" faster than bicycles, cost twice as much, and require ten times the maintenance? Cargo e-bikes makes sense but the rest?)

People will get tired of riding motored-cycles, for the same reasons that they were not riding them in the first place, too bad that in the mean time the industry has pretty much destroyed itself. Cheer up, it'll be back eventually
 
#78 ·
Davide said:
Hum ... missing out the real reason: e-bikes. The whole industry jumped (once again) on a bandwagon. And this one was too good to be true: just tell people that putting an engine on a bicycle is the "evolution of bicycling" (sic), promise effortless fun, and ... bingo! You could sell e-bikes at double the price of a bicycle!

Predictably, bicycle sales collapsed, but, surprise, eventually so did e-bike sales. (really: how sustainable is to sell motored-cycles that go "marginally" faster than bicycles, cost twice as much, and require ten times the maintenance? Cargo e-bikes makes sense but the rest?)

People will get tired of riding motored-cycles, for the same reasons that they were not riding them in the first place, too bad that in the mean time the industry has pretty much destroyed itself. Cheer up, it'll be back eventually
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Sounds like you wish this is what happens, and then it became your prediction.
Ebikes aren't going away any time soon.
 
#79 ·
Scott_123 said:
E-bike sales are dominating the overall sales of MTB. Yes, they have also encountered head winds like analog bikes, but at the end of the day once the dust settles and the weak bike companies are absorbed or gone, e-bikes will still be the predominant force moving forward.
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Ditto, in some markets, ebikes keep selling more than regular bikes, eventhough numbers are coming down year over year.
www.ebike24.com

ZIV bicycle association reports data of German market for 2024

Fewer ebikes sold and at lower prices. Nevertheless, ZIV sees great potential. However, 2025 will not yet bring the turnaround. Get all the information. 👉
www.ebike24.com www.ebike24.com
 
#80 ·
Davide said:
Hum ... missing out the real reason: e-bikes. The whole industry jumped (once again) on a bandwagon. And this one was too good to be true: just tell people that putting an engine on a bicycle is the "evolution of bicycling" (sic), promise effortless fun, and ... bingo! You could sell e-bikes at double the price of a bicycle!

Predictably, bicycle sales collapsed, but, surprise, eventually so did e-bike sales. (really: how sustainable is to sell motored-cycles that go "marginally" faster than bicycles, cost twice as much, and require ten times the maintenance? Cargo e-bikes makes sense but the rest?)

People will get tired of riding motored-cycles, for the same reasons that they were not riding them in the first place, too bad that in the mean time the industry has pretty much destroyed itself. Cheer up, it'll be back eventually
Click to expand...
Guerrilla Gravity never made e-bikes…
 
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