I'll admit I didn't see this one coming. Revel Bikes, the Carbondale, Colorado-based mountain bike brand is closing its doors. The company announced the news to its dealer network on April 17, citing insurmountable financial challenges and a lack of available capital.
“There is no easy way to say this. Revel Bikes as it currently stands is closing its doors,” the letter states.
The decision comes less than a week after Revel launched several new and updated models, signaling that the company had continued product development efforts even as it faced growing financial headwinds. According to the letter, delays in product delivery, upcoming payments, and a soft bike market ultimately left the brand with no viable path forward.
Founded in 2016, Revel gained a following for its use of the Canfield Balance Formula (CBF) suspension platform and well-executed carbon trail and enduro bikes like the Rail and Rascal.
Despite these efforts, Revel was unable to secure the funding necessary to continue operating. Control of the business has now been transferred to the brand’s senior lender, who holds more than $8 million in secured credit. An “orderly wind down” is underway, with a small team working to liquidate remaining inventory and assets.
The company noted that unsecured creditors are unlikely to receive payment due to the debt structure and warned that time is limited for any potential acquisition. Still, the letter leaves open the possibility of a new owner stepping in to revive the brand.
Revel is the latest casualty in a wave of closures and restructurings across the bike industry as brands grapple with post-pandemic corrections, inventory challenges, and declining demand. For Revel, the timing adds an extra layer of sting—new bikes were just announced, but they may never reach full production.
Revel Bikes Dealer Email – April 17, 2025
“There is no easy way to say this. Revel Bikes as it currently stands is closing its doors,” the letter states.
The decision comes less than a week after Revel launched several new and updated models, signaling that the company had continued product development efforts even as it faced growing financial headwinds. According to the letter, delays in product delivery, upcoming payments, and a soft bike market ultimately left the brand with no viable path forward.
Founded in 2016, Revel gained a following for its use of the Canfield Balance Formula (CBF) suspension platform and well-executed carbon trail and enduro bikes like the Rail and Rascal.
Despite these efforts, Revel was unable to secure the funding necessary to continue operating. Control of the business has now been transferred to the brand’s senior lender, who holds more than $8 million in secured credit. An “orderly wind down” is underway, with a small team working to liquidate remaining inventory and assets.
The company noted that unsecured creditors are unlikely to receive payment due to the debt structure and warned that time is limited for any potential acquisition. Still, the letter leaves open the possibility of a new owner stepping in to revive the brand.
Revel is the latest casualty in a wave of closures and restructurings across the bike industry as brands grapple with post-pandemic corrections, inventory challenges, and declining demand. For Revel, the timing adds an extra layer of sting—new bikes were just announced, but they may never reach full production.
Revel Bikes Dealer Email – April 17, 2025
