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I still cant wrap my head around wearing a flannel shirt while riding a bike. Seems weird to me.
I'm guessing this is a matter of what material the flannel is made from. These days it's mostly cotton or polyester or a blend maybe with a tiny bit of wool. But wool is traditional (my understanding, I'm no fiber expert). Merino wool breathes really well. And you can get it in different weights. So it can be very comfortable in different conditions. I wear lightweight merino underwear even in the summer in the 100s here where I live. Same with socks. That said, I'm not going to wear a wool flannel shirt in 100*. But my jerseys are lightweight merino wool and I'll wear those quite comfortably.

In my experience cotton provides me with no more relief from hot conditions. And polyester tends to just be disgusting.
 
I still cant wrap my head around wearing a flannel shirt while riding a bike. Seems weird to me.


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I thought the same. I bought a used wool flannel shirt off of E-bay and gave it a chance. It was amazing. Buttons = venting, the material is tough, and the wool is warm but breathable. I change the undershirt type to suit the weather. $50-75 can get you a decent wool shirt on e-bay. I'm careful though as they can be dodgy about disclosing the wool content.
 
I have some of their stuff, bought on sale and was always good quality. Ironically my favorite product from them was their HiLine leather gloves they have made by Mechanix overseas. I hope someone picks up the continued manufacturing of those.
Funny enough, the gloves (pretty much all of them—they've made I think 3 different versions over the years) didn't work so well for me. The ones that fit well wore out too quickly, and the others didn't fit all that well. I'm glad they worked for you, but they were a low point in Kitsbow's lineup for me.

For me, the best things were their shorts, liners, the more recent iterations of the lightweight long-sleeve tops, and the Icon.
 
I've purchased a number of their products over the years. Kitsbow was unique and their quality is next level. I am disappointed that they couldn't make it work. It's not a problem specific to Kitsbow, too many cheap knuckleheads are so knee-jerk offended by high prices they don't bother to look beyond and discover the true value. I will always regret not pulling the trigger on an Icon wool flannel, unfortunately I live somewhere that I would rarely have the opportunity to wear one. I expect that I will be wearing the Kitsbow items I do have for many more years to come, some for probably as long as I am able to ride or still fit them.
 
I like that this simple statement got so many reactions.

I still cant wrap my head around wearing a flannel shirt while riding a bike. Seems weird to me.
I hear you. Until the past year or two I hadn't ridden in a flannel. (but I own 5-6 and wear them all winter)

A few years earlier I started buying nice collared riding shirts from Club Ride. Light weight short sleeve summer shirts that looked nice, but didn't look like other riding jerseys. Also great if you're going to stop for food or a drink during or after a ride. I liked those well enough.

After reading more articles recently were people would randomly mention their personal "favorite riding flannel" or describe cooler weather ideal for a flannel I decided to give it a try. Sure enough, they make great riding shirts for me for fall/winter. With a simple base layer, I dig it!

Give it a try.
 
I bought a Kitsbow shirt a couple years ago after seeing an article about them. I was enthused, partially since my American family originated in the Old Fort/Swananoa, NC area a while back. (I got lost in the mountains near there once trying to find my uncles place, and stopped at a house to ask directions. when I asked if there was a store nearby, the lady offered to fix me a sandwich, That's the type type of Americana were dealing with there.). Took quite a while, more than several weeks, for them to make and send me the shirt. The shirt was cut like a Euro sized road jersey, extremely trim cut with very long arms. Been a medium my whole life and still a medium, but I couldn’t even button the thing up, but the arms were way too long even for being on a bike, so large wasn’t an option. I was devastated, because the shirt was a work of art. Wool, but not too thick, nice and soft. The stitching was exquisite. the muted plaid color was fantastic. This was no LL Bean or even Arcteryx quality, it was museum quality. I really, really wanted the shirt to fit. Had it fit I woulda bought at least one more. I imagined that whoever made this shirt was out riding in Old Fort. I returned the shirt, and I thought they might be on a tight budget when it took a couple months to get my refund. Sad situation indeed.
 
2. You rather limit repeat customers if you’ve sold them something that will last ‘forever
I had to use their repair service for the first time last year. They did excellent work, and that's one way you can keep repeat customers. I'm sad that Kitsbow's repair service will no longer be available. Some of the work they did for me is not the kind of thing the usual person is going to do. I was hoping to purchase another pair of their shorts this spring. My OG Haskell shorts are from before they moved to Old Fort.

Consumers are feeling pinched due to inflation, the covid bubble pushed demand forward (we're now seeing the inevitable retraction), and weather has pushed the riding season back by quite a bit this year. Bike spending is tanking this year, it's going to be a rough year for any company without the ability to run lean.
One big issue that Kitsbow has been running into is that the skilled textile labor pool is small, so they've had to do a LOT of training to find people to do the work. Living in the area, I've seen their essentially standing ads for their training program for a few years. I'm sure those efforts were very much not cheap.

Kitsbow isn't the only company trying to make a go of it in the area, either. These folks also have a mfg presence in Old Fort, and if I'm not mistaken, they've also benefited from the people who go through that textile training program that Kitsbow set up.

Triple Aught Design

There are other textile businesses running in this area, too. Some very much under the radar.

Quality Waterproof & Custom Bikepacking Bags | Rockgeist Bikepack USA
Diamond Brand Gear: Legendary Wall Tents and Camping Gear

Lots of other gear manufacturers here, too. These guys make rotomolded kayaks here, as one example.

Kayaks, Paddling Gear, Kayak Fishing Gear | BIG Adventures

I still cant wrap my head around wearing a flannel shirt while riding a bike. Seems weird to me.
I don't always wear my Icon when riding, but there are conditions where it definitely works well.
 
I was super bummed about Kitsbow going out of business. I have 3 Icons, 2 Kitsuma jackets, a couple of jerseys, tights, bibbed knickers, bib shorts, gloves . . . I really liked their stuff and that most of it was being made in the US. The Icons are simply flannel shirts, they're made from US made Pendleton wool fabric. I've ridden on cool mornings wearing them and wear them out to dinner. The shorts are the most comfortable I've ever tried, love the chamois. Their jerseys are fine but nothing special. I often wear a long sleeve wool blend shirt from Duckworth when I MTB.

The Kitsbow stuff wasn't cheap but it wasn't that much more than other quality brands that are made off-shore. I would get their stuff as gifts for birthdays, Christmas and fathers day. Or I'd wait for a sale to buy it myself.
 
I’d try flannel if I lived somewhere cold. For me, in the 40’s is cold to start, but I warm up pretty quick and then ditch the windbreaker. Flannel would just seem too hot for me, since it usually warms up to a least 50 F in the winter where I live.


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