All these super cool bikes with advanced technology, but then most manufacturer slap a very large and LAME logo on the side. Really? seriously? You don't have a graphics dept to make a cool logo that doesn't suck? I somewhat like the Santa Cruz and Trek logos, but most are just awkward block letters that take away from the look of the bike. Giant smartened up and now just has that tiny logo down by the chainring. Some logos are especially embarrassing but I don't want to mention the company names here.
Why do bike manufacters put such lame logos on their bikes?
JungleBoogie
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Form follows function guy here. I've found that I don't notice the badge or color of my own bike when I'm riding it.
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Wait...you've never crashed your bike because you were distracted by how ugly it was? I thought Knolly had to settle a class-action lawsuit over exactly this issue...
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Of all the things I look for in a bike, the size and font of the logos is at the bottom of that list. Unless it's seriously lame like a cartoon unicorn or something like that, I'm good with whatever.
I notice the people I pass or pass me double and triple taking at my bikes, especially when I'm riding. Off the bike I noticed the sudden increase in strangers telling me they like my bike. The non-riding plebes seem to appreciate the painted ones more than the blingy ones.
We jest. But some of the people I pass, especially the casual riding kids on the bike path, get a bit swervy when they whiplash for the second look and stare.
1000%
I never bothered finding words for that feeling. I'm glad you provided me a cardboard sign to hold while we yell.
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15,468 Posts
I admit I'm a sucker for minimalist branding. There was a time when bikes had a dozen logos to tell you a bunch of superfluous details about the bike. What's worse is cheap bikes that are sold in the complete absence of helpful salespeople, so the top tube says "aluminum construction," the chainstays boast "Shimano equipped," the seat says proclaim "21 one speeds!" and the seat tube reminds riders "Not intended for off-roading or stunting."
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1,790 Posts
That's exactly what I've been looking for on my single-speed.
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I'm with you on minimalist branding, although I will confess to having a bit of a soft spot for mid-2000's road bikes that are covered in bright logos.
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29,132 Posts
Oh man, then there was the "OneF-ingGear!" sticker. Hurrrrl.
I guess that this is one reason I started purchasing my frames from Aliexpress. You can get the basic frame without any logos or labels. I never have liked the idea of purchasing an expensive item plastered with the brand's name and logos, that results in free advertising for them. If these companies paid me to advertise their product I would feel much better about using branded items. (Back in the day when I had a few sponsors, I was more than happy to promote their products and branding.)
The savvy brandmaster knows an evolving, dynamic brand is a healthy one. Focus groups ensure terminal end-user upgradeitis. Submission is inescapable – the consumer mind is under our control. Have a nice day.
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11,227 Posts
I put rubber ducks on my mountain bike handlebars. Is that lamer than a logo? 
Hell no.I put rubber ducks on my mountain bike handlebars. Is that lamer than a logo?
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