All these super cool bikes with advanced technology, but then most manufacturer slap a very large and LAME logo on the side. Really? seriously? You don't have a graphics dept to make a cool logo that doesn't suck? I somewhat like the Santa Cruz and Trek logos, but most are just awkward block letters that take away from the look of the bike. Giant smartened up and now just has that tiny logo down by the chainring. Some logos are especially embarrassing but I don't want to mention the company names here.