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I love the big yellow logos because I think Maxxis make some excellent tyres that work really well for down here, just wish their casings could take a bit more of side loads without warping. Also like the yellow because a lot of my bikes have yellow or blue accents on them and it goes nicely.

 
No, white logos are OEM sold direct to manufacturers, yellow are retail.

I have Maxxis tyres - some with white logo and some with yellow. I suspect the yellow is for tubeless or tubeless ready tyres, and the white is for tubed ones - true?
 
No, white logos are OEM sold direct to manufacturers, yellow are retail.
Yup, and it cracks me up. The manufacturers refuse to accept giant ugly yellow logos on their bikes and make Maxxis supply white logo tires. Yet somehow Maxxis thinks forcing this ugly yellow crap on it's aftermarket consumers is the best way to sell more tires. It's so stupid. The Maxxis marketing department is etiher clueless or arrogant.
 
Absolutely and that's why I use Maxxis, they perform absolutely frikin awesome on our trails and surfaces. My only wish is that they offered something in 29+ between the Chronicle and DHF/DHR2 for the rear or to put in the front if you want a faster setup with Chronicle rear. Right now running a CST proto I have that was sposed to hit production, but can't seem to find it anywhere, based off their BFT tyre I believe.

I will seek performance over fashion.
Perhaps for some, it's just misplaced enthusiasm.
Honestly, for OEM I totally see the reason, one some of those manufacturers go nuts with bright colour it would clash with, also OEM can mean a major difference in a product because they can specify certain tweaks to the product to make it cheaper. Then there's being able to keep track of OEM vs Retail products and make sure that no one is selling OEM product as Retail. As C2L said, logos are only big on the PLUS setuff and I always choose performance over looks and I'll take yellow logos if it means my knobs aren't going to rip off after a couple rides like some other much higher priced manufacturers tyres.
Yup, and it cracks me up. The manufacturers refuse to accept giant ugly yellow logos on their bikes and make Maxxis supply white logo tires. Yet somehow Maxxis thinks forcing this ugly yellow crap on it's aftermarket consumers is the best way to sell more tires. It's so stupid. The Maxxis marketing department is etiher clueless or arrogant.
 
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