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Do most Trek dealers offer discounts off MSRP?

33K views 47 replies 28 participants last post by  FROTHY  
#1 ·
Recently I've been thinking about getting a 2018 Trek Fuel EX 8. I've read on this forum that people have been getting discounts at their LBS on Fuel EX 8s for as low as $2500. When I talked to my LBS they were firm on MSRP ($3200). I get that the EX 8 isn't a very expensive model, but it seems to me there should be some discount off of MSRP.
 
#2 ·
My Trek dealer around here is pretty much MSRP all the way unless he gets behind in a model year. The discounts off MSRP only happen for in-stock bikes at end-of-season and for model-year holdovers.
 
#5 · (Edited)
I guess it depends on the lbs. I got my stache 7 for 15% off and my line pro 40 wheelset for about 15% off as well with the xd driver free (normally 100). You don't get if you don't ask. The first lbs I went to wouldn't budge on the prices though. It's worth noting that the first dealer I went to sells primarily trek and the dealer that gave me the discount, is a bigger shop and sells multiple brands
 
#8 ·
For current model year in-demand bikes an LBS doesn't need to discount it to have it sell, if there is a bike from last model year on the floor that may well get a discount to move it.

Right now it's middle of MY18, I would expect most shops won't need to discount the bike.
 
#9 ·
I wish I could get a discount on my groceries at Walmart.... I worked at shops that discount, one is out of business, Trek is firm on MSRP , closeout and sales or coupons happen. Fuel EX8 is a hell of a deal at $3200.

...And there is not that much of a Margin on the bikes! Factor in costs; most bike sales a shop makes , they may break even! Support your LBS and make sure you get a good service department, there is more value in that than a bike alone.
 
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#39 ·
...And there is not that much of a Margin on the bikes! Factor in costs; most bike sales a shop makes , they may break even! Support your LBS and make sure you get a good service department, there is more value in that than a bike alone.
This is total, total bullshit. The margin on bikes is at least as much, if not MORE, than most retail. 30-40%. Prices have been falling the past few years, too (even for identical models from year to year), as numerous companies have moved into the online selling market. Bike shops aren't just competing with BikesDirect anymore--they're competing with numerous online outfits selling bicycles online with all sorts of brand names on them.

I'm happy to pay good money for services, including a fitting. I'll even pay MSRP for a bike that is in-stock. But don't let anyone convince you there's not room for a discount if you're willing to buy a bike in the middle of winter--that is nonsense!!!

Service is also not just the province of bike shops. There are MANY people out there even offering mobile maintenance services.

I hope there's room for LBSs to survive, but if they're just hoping we'll all walk into their shops and pay too much for them to order us stuff that we can get on Amazon or elsewhere, they will either compete or die.
 
#10 ·
Only a manager will, if he wants to, discount a bike. Sales guys are trained to tell you no discount is possible. At this time of year I would aim for 18% off plus tax for cash. Ask managers at different shops if they'll work with you to get a deal done at about 2625 plus tax. It could take a half dozen shops. Be prepared to put 60% down as a no refund deposit on an ordered bike. Ask for 20 off stuff the shop orders for you going forward. Good luck.
 
#11 ·
Y’all believe what they tell you if it makes you feel better about what you pay. My lbs owner has been giving me crazy good deals on treks for 20+ years now. He wouldn’t be in business if he didn’t. Internet sales would crush him. Trek really hurt the trek dealers when they started selling directly to customers.
 
#15 ·
Y'all believe what they tell you if it makes you feel better about what you pay. My lbs owner has been giving me crazy good deals on treks for 20+ years now. He wouldn't be in business if he didn't. Internet sales would crush him. Trek really hurt the trek dealers when they started selling directly to customers.
Agreed.

I think the discount is all about your relationship with the shop. I was considering a Fuel 9.8 and my shop manager offered me 15% without me even asking. That said, my shop is 4 miles away and I'm in there minimum 2 days a week and usually always buy something. Even if it's just a few waffles or beans.
 
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#16 ·
I think it varies widely from shop to shop, manager to manager, customer to customer. No universal policy that applies to all Trek dealers. I got a good (not great) deal (16%) on my Farley EX8 buying a 17 in October while they were waiting for the 2018s to be released. It was made a better deal by the fact that the 2018s were completely unchanged from 2017 - even the color is the same. The 2018's were full price no matter who you are. This past November, I got 19% off on a Twin Cities shop's last 2017 carbon FXs6. Things are a little more competitive in the Twin Cities than they are here in the hinterlands.
 
#23 ·
I used to buy into the myth of LBS and the slim margins that they make on bikes.......
I was selling a bike and as usual went to one of my 2 LBS for a bike box......They are usually happy to let people re use them and saves them a trip to the dumpster. There was an invoice in the box for a mid level FS bike, about 1900 bucks. Shop paid a little less than 900. Pretty good mark up. I'm not knocking them for it and I get that we should support the brick and mortar guys, which I do, a lot, but they aren't making 50$ on a bike sale.
 
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#30 ·
You haven't been paying attention if you "read" this. My second post in this thread:

"Interesting...
My Trek dealer offered my 10% off and no tax on a 2018 Fuel EX 9.8 ($5000 OTD).
But won't budge off
msrp on a 2018 EX 8 ($3200+tax)."
 
#34 ·
I think it depends on the area you live in. Here in Denver I was able to find discounts but its cold and snowy out, not many bikes moving. Your in CA, might be different since the weather is always decent. Some dealers wouldn't even budge off price, some gave 15-20 percent off. Id shop around and let them know you want to buy today.
 
#36 ·
Virtually all bike brands do as they realize bike shop employees can rarely afford their products, and they benefit from those employees riding and advocating for their brand. This is pretty common throughout retail.
 
#42 ·
It is certainly all relative to the shop and the item. Being new to the mountain bike side of things I'm still learning more about this. Having been riding road for many years it is easier to figure out for me. I have only recently found a Trek shop that did much outside of MSRP in my area, and it is the newest Trek dealer around. Before finding this shop my best bet was to look for a closeout or at another brand. Even those brands vary from shop to shop, regardless of the relationship sometimes.

The last road bike I bought, that hasn't been ridden since getting a MTB, was purchased in the summer as the new year models were coming out. Shop "A" told me the manufacturer had dropped the price and they came off even more. Shop "B" which had given me a "discounted" price on it from original MSRP but not current MSRP stuck with the original "discounted" price even thought the manufacturer website showed the new MSRP. Both shops would have to order the bike as they didn't have it on the floor but shop "B" was trying to sell me something on the floor discounted instead of what I wanted above MSRP...
 
#43 ·
Well, I've posted this elsewhere, but I've found good deals on last year's models at my LBS. I got a 2017 Trek Fuel EX 9.8 at 2800 (Canadian $) off (it was a Project One bike and a demo) in October. Then, at Christmas, I got a 2017 Slash 9.8 at 50% off. Now I know the components of the 2018 Slash are better, but at 50% off I was more than happy to get that deal. Of course, the problem with waiting for the big deals like that is that so often the size you need isn't available!
 
#48 ·
Just ordered a 2018 Trek Marlin 5 through a LBS. They knocked off about 10% from the MSRP. I don't know if they would apply the same discount to higher end models, but I was happy to save a little.
 
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