(Golden, Colo.)- Yeti Cycles launched a brand ambassador team focused on the best all-around bike for cross country racing, training and trail riding-the AS-R C. As an extension of the current Yeti Grassroots Sponsorship Program, the AS-R C Cross Country Brand Ambassador Team offers the best possible training and racing experience for cross country riders of all levels.

"We have always been active in supporting professional and age-group mountain bikers from all disciplines," said vice-president/lead engineer, Steve Hoogendoorn. "But by building a team around a specific bike design we hope to allow a larger group of riders to thoroughly enjoy this design concept- the most efficient mountain bike for both climbing and descending."

The AS-R C XC team provides pro-level products and team management for age-group athletes. The team will be sporting some of the best equipment in the industry and will participate in regional and national races with a strong focus on Colorado and the Rocky Mountain Region.

"This is a great opportunity to be part of a brand, product and company philosophy that I have respected for many years as a consumer, bike racer and Colorado native," said Nick Ramey, team manager. "One of the many things that excites me about this program is the opportunity to highlight the versatility of the AS-R Carbon. This bike is a confident 'One Bike Quiver' machine. It performs just as well in a cross country suffer-fest as it does on an epic trail ride."




The AS-R Carbon is a "one bike quiver" machine built to handle the climbing and descending demands of cross country racing as well as hang on an all-day epic. The AS-R Carbon is light and still to keep you in the front group on sustained technical or fire road climbs, and will leave all the hard tails and small travel bike sin the dust on long, technical descents. The AS-R Carbon is as comfortable in Moab as it is in your local short track series. The bike is ready to go fast on anything, anywhere.


Yeti Cycles is committed to the growth of all disciples of mountain biking. From supporting professionals, to juniors, to recreational riders, Yeti's goal is to not only continue to design products that enhance the mountain bike lifestyle but to help build and support mountain bike communities. The Yeti XC Brand Ambassador Team will support top age-group cross country racers and work to introduce new athletes to the sport on the AS-R Carbon.


The Yeti XC Brand Ambassador Team will supply the best tools of the sport at a very cost effective price. The team members will receive pro deal pricing on:

•ASR-C Carbon frame or complete bike
•Yeti team kit
•Nutrition products for endurance racing
•Team Helmet
•Team Sunglasses
•First 20 members will receive codes for deep discounts on a host of cycling and outdoor products through the Yeti Brand Ambassador program on


We want to work with athletes who are passionate about the endurance industry. The team will be making a presence at the Mountain States Cup series ( and other local races. We will also host group rides, events and parties. For the brand ambassadors we support in other areas of the nation, we expect you to be out waving the turquoise flag at your local race series. All Team members will need to submit frequent submissions (content, photos, videos, etc.) on the Yeti XC Brand Ambassador Team blog.


To get more information on team commitments, product and prices, please reach out to Nick Ramey, Yeti XC Brand Ambassador Team Manager [email protected]


Yeti Cycles was established in 1985 and has been fully committed to every aspect of the mountain bike lifestyle ever since. Through the years they have supported many of the industries greatest athletes including John Tomac and Julie Furtado


source: Nick Ramey (T.O.P. Media on behalf of Yeti Cycles)