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Chainlove gets the bikes for a really good price by agreeing to buy all or a lot of Kona's overstock, and Kona gets instant cash for inventory that would have otherwise had to work to slowly trickle out of their warehouse without good channels of their own to sell deals and not wanting to devalue their newer bikes already in local shops. Pricepoint and Jenson and other bike stores do very similar things ("factory buyout" sale, etc), and lots of stores outside of the cycling world too
 

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Chainlove gets the bikes for a really good price by agreeing to buy all or a lot of Kona's overstock, and Kona gets instant cash for inventory that would have otherwise had to work to slowly trickle out of their warehouse without good channels of their own to sell deals and not wanting to devalue their newer bikes already in local shops. Pricepoint and Jenson and other bike stores do very similar things ("factory buyout" sale, etc), and lots of stores outside of the cycling world too
And the rest of the story is that this absolutely crushes the resale value of the the poor SOB's bike who pony'd up thier hard-earned cash to buy a current model year bike.
 

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And the rest of the story is that this absolutely crushes the resale value of the the poor SOB's bike who pony'd up thier hard-earned cash to buy a current model year bike.
I don't think so personally. The vast majority of potential buyers have never heard of Chainlove and will still pay the same for a used bike. Basically what the market doesn't know can't change its mind. The bikes also aren't cheap enough that I think anyone could flip them and change the market that way. Besides, most people who just bought those current model bikes aren't selling them for a couple years anyway at which point all of these will be used bikes and the deal you got will matter much less than the best price you can get from the buyer
 
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