It should be Flavor Aid not Kool-Aid. But I digress.....
Turner riders are more fanatical. Just check out the the manufacturer forums. Turner has more posts than anyone else. As of this moment it has 128,292 posts vs the much larger and older Trek with 13,739 posts.
And check out the Wikipedia article on Turner, It's Homerific.
Much longer than other manufacturers that dwarf it such as Trek/Specialized/Giant.
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