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Who Are These Guys?

10847 Views 118 Replies 35 Participants Last post by  KirkPerry
On my Instagram feed, I've been noticing a lot of sick looking bikes from Sherpa, who is based out of Austin, TX. They seemed like a really good value for a custom bike, so I dove into it a little deeper.

Seems like these MTB companies are popping up here and there, and they're simply buying Chinese carbon frames and rims, painting them, using popular components from reputable brands, then just throwing their logo on it and calling it custom.

A pretty shady tactic they're using is "sponsoring" different riders, who apparently wouldn't typically qualify based on their skills and social media presence. They're basically just selling people bikes at a discount, under the guise of sponsorship, so they'll promote the product for free and buy their stuff.

I also came across a Reddit where people noticed it's not only got the same geo, but the exact same picture of the chart as the Evolve Alpha 29 ... They're buying a frame you can get for $750 retail, getting a quantity discount, slapping some paint and logos on, then marking it up $1k and calling it "custom."

Has this been prevalent in the industry and I'm just now finding out about it? The warranty is real shady too. Bikes do look sick but something about just painting a Chinese frame/rim and slapping your logo on it that seems shady to me.

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Common for decades.
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nothing new here. companies have been doing this for decades. it's a little easier to do now because the prevalence of online marketplaces gives you easier access to the factories making these, but this is the same thing companies have been doing for forever.
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Lots of companies are actually label & marketing companies masquerading as bicycle companies.
Perhaps "most" would be a better word.
That said, many (most?) bike companies create their own designs and then take those designs to fab companies to have their unique designs produced.
=sParty
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My gravel bike is one of these, but from a friend. He got the frames painted to his spec, his logo, then put them together as complete bikes. Only built a few and sold mostly to his friends before his shop went out of business (just months before the pandemic and the sudden boom too).

Unique to me at least.
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They lead climbers and adventurists in the Himalayas.
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This sort of thing seems to be getting really popular with titanium all of the sudden too. Not sure if there's just an abundance of ti welding factories in Taiwan that will do whatever one off type stuff or what, but I've seen quite a few shops that will help you design a custom ti frame and then send off for it lately.
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Yep. My first "custom" build was a "Crestone Peak". A Taiwan frame, albeit a very nice one for the time, labeled with a... Crestone Peak sticker from some bike shop in Colorado that I bought out of the back of Mountain Bike Action, circa 1993-ish. Sweet Wings, Amp fork, Paul's love levers on XTR V-brakes, Spin composite wheels (they may have come later, can't remember, but they were junk anyway). Man I loved that bike! Ended up getting stolen in Santa Barbara California.

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for a while there was a company in Taiwan called Kinesis and they were making alloy frames for A LOT of the major bike brands. They just paint it and put their decals on them and charge you $$$ for these mass produced Taiwanese frames that all come from the same factory LOL

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for a while there was a company in Taiwan called Kinesis and they were making alloy frames for A LOT of the major bike brands. They just paint it and put their decals on them and charge you $$$ for these mass produced Taiwanese frames that all come from the same factory LOL

That is the predominant way bikes and parts are made though, no?

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there is nothing wrong at all with mass produced, paint your own logo, carbon frames

BUT I would want an xray or ultrasound of my specific one ....if carbon from a big maker like Spec, Giant, Trek, I'd not worry about the frame inspection as the warranty is solid...but sketch warranty ? get the frame analysis (which is rarely done to commodity frames)


ultimately, roll the dice and be ready to be burned. chances are in your favor you won't get burned, but the chance is not zero, and a bit higher for these commodity open market frames
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nothing new here. companies have been doing this for decades. it's a little easier to do now because the prevalence of online marketplaces gives you easier access to the factories making these, but this is the same thing companies have been doing for forever.
Interesting ... I'm newer to riding and aside from what my LBS sells, I haven't really looked into many of the different brands ... Certainly nothing custom. Goes on in every other industry so figured it's a thing, but didn't know its been so prevalent for so long in MTB!
This sort of thing seems to be getting really popular with titanium all of the sudden too. Not sure if there's just an abundance of ti welding factories in Taiwan that will do whatever one off type stuff or what, but I've seen quite a few shops that will help you design a custom ti frame and then send off for it lately.
I've noticed that as I'm going down the rabbit hole ... Lotta the Chinese frames actual look pretty decent and have good reviews. I'm sure it's a minefield to navigate though!
PB did an article about how easy and relatively affordable it is to start your own frame company. It was written in a way that read as if they didn't want people doing it because it would upset the applecart. Because so many great designs are open patent anyone could order up vpp, horst link, carbon frames with your company's name on it and have a go at rivaling the big boys. Hopefully you don't have QC and warranty issue though. Those things just about killed Evil when they first started. Only the bigger brands can afford their own QC guys living overseas. My first transition frame was a Preston. Transition used to send you the stickers to put on yourself. They literally were just ordering up frames then passing them on to the end user. Great business plan anyone could do today but good luck to you. You need something new like what transition brought to the scene in the early 2ks. Their frames were nothing more than mass produced, kind of heavy, not particularly dialed in frames yet they took off. Not sure what someone would need to do to reproduce such success in today's market?
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Someone posted this on MTBR a while back and i thought it was hilarious:


We have a local guy who's a pathological liar and has been doing essentially the same import/relabel/sell, but telling his friends that he "designed" the bikes and drivetrains himself. It's a fascinating world.
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Someone posted this on MTBR a while back and i thought it was hilarious:


We have a local guy who's a pathological liar and has been doing essentially the same import/relabel/sell, but telling his friends that he "designed" the bikes and drivetrains himself. It's a fascinating world.
"Any fuckwit can do it and in fact, many fuckwits have done it" 🤣🤣
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Someone posted this on MTBR a while back and i thought it was hilarious:


We have a local guy who's a pathological liar and has been doing essentially the same import/relabel/sell, but telling his friends that he "designed" the bikes and drivetrains himself. It's a fascinating world.
LOL the commentator is hysterical!
LOL the commentator is hysterical!
he forgot the biggest thing that you need to do all of this.














zero integrity
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he forgot the biggest thing that you need to do all of this.














zero integrity
Simply one more path to hookers & blow.
=sParty
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With all due respect, I am not seeing any issue here.

You all know that KHS’s ebikes and down hill bikes are almost exactly the same frame as bikes direct? They just buy the frame and put sticker on.

Yeah warranty will suck, but is a gamble right? You buy a nice looking carbon frame at a low price. If thats not your cup of tea or if its too much risk, there is always an Intense 951 at Costco for roughly the same price.
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