The thrill of competition or the motivation needed to dust off your old 10-speed? Either way, in the span of a minute, this Danish Tour de France advertisement manages to perfectly encapsulate what it is to be a recreational cyclist.


In one form or another, we've all been there—struggling to get clipped into pedals after a stoplight, struggling to fit into an old cycling kit, and reveling in the sport's esoteric rituals, such as leg shaving and Lycra, that baffle the rest of the world.

How would a mountain bike version of this ad look? There would probably be a fair bit of crashing, hip packs, and over-biked bros beginner trails...

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Vive le Tour.