Sawyer price
I'll admit up front that I've already ordered one, but think I can see what the Trek bean counters were thinking when they spec'd/priced it this way. Compared to the $1,100 Cobia, the $1,429 Sawyer gets upgraded brakes, cranks, and cockpit bits that probably even much of the disparity in cost between the forks. Looking at the frames head-to-head then, it seems reasonable that the price per unit to develop and build a few thousand Sawyers out of nice quality steel (in Waterloo, I hope, although I'm not holding my breath) is going to cost way more than cranking out a bazillion more X-Cambias in Taiwan. I can see where it might cost an extra $300 to bring a Sawyer frame to market than a Cobia--that's less than the difference between a Niner EMD and MCR, for instance.
Agree that the component spec's not much to my liking, but Trek probably wouldn't sell any more of these at $2k with Superfly builds than it will at the lower price point. Many of the ones sold, including mine, will be stripped down and reconfigured with better and/or SS builds right away--sort of like the Motobecane donor bikes, but in reverse.