This place sounds too good to be true. That's a ton of stuff they're trying to do all under one roof, plus it's a working farm to boot. I know Elizabeth and she's definitely got her **** together so I hope it works for them. I'm mostly excited for the climbing gym part.
No doubt all of the different aspects of the business will mean for a much steadier and diverse income stream. I have a feeling that mountain bikers will be a relatively small part of everything. I bet more people will go there with BMX or dirt jump bikes. I agree with the comment above that KOLO's pricing doesn't really mesh well with what they offer. They price themselves in the same league as places like Mega Caverns and not much less than Ray's for a day pass (the gap gets much bigger for annual passes, where KOLO is more of a value compared to them). If The Riveter prices themselves in that same neighborhood, I think it'll put some pressure on KOLO with regards to its day pass pricing relative to their offerings (drop price, add more to ride, or possibly both). I expect the annual pass pricing to be closer to Ray's, though.
My wife is the one who saw this first and told me about it. She's particularly interested in the bike part for wintertime riding. She's always been VERY averse to the cold and avoids riding outside in the wintertime except on the absolute nicest days. I've been riding with the NICA kids pretty frequently since about October (though shorter distances), so my riding fitness never really dropped off this winter, but hers definitely did and it's been frustrating her.
