This was the look a few years back; since then, the cassette has grown a bit (as did the derailleur). Pictured with Hollowtech II cranks, Zee derailleur and shifter, and Avid BB7s. Handlebar and stem are On-One; Race-Face for the seatpost, the Brooks, a no-name fork and machine-built wheels with cup-n-cone Deore hubs.