Now you are just getting carried away. You shouldn't really care what bike they are riding or how much they spent on it. Do what you want, and spend $$ on what makes you happy. Yes, it is a Wal Mart bike, and the stern opinions and feelings towards them is what drives the hate for the bike.Putting good parts on a Walgoose is like hot-rodding an AMC Pacer. No matter what you put on it, it's still a Walgoose, it's still heavier than a bicycle has a right to be and it still has its inherent flaws, just with some shinier bits.
If your lbs had the exclusive rights to sell it, you would not hate it nearly as much. Not saying you wouldn't dispise it, but you wouldn't **** your pants with anger when you heard it's name mentioned.