Mind if I throw in a reporter's opinion?
I agree with Pete. The article is misleading. It reads like it was written directly from a press release by a reporter who used no other sources. Lazy reporting, for sure, but we're all in a big hurry these days. A simple Google search could easily reveal other sources for the GDMBR racing history, but if said "press release" did not offer other contacts, the reporter probably got all of her information from the one source that contacted her with a story idea, presumably Matt Lee.
The sentence "He also holds the fastest Great Divide race record of 15 days, 22 hours and 20 minutes," seems pretty cut and dry to me. Whether this was a misunderstanding on the reporter's part or a misleading on the promoter's part, nobody here can say. But the race record seems to me an extremely important part of the whole GDMBR racing concept, so it's strange she got this wrong. And, again, a pretty easy Google search would help confirm the actual race record, so ...
I feel journalism is important, so I don't have the same "meh" attitude that some of those who have actually raced in this event have taken. I'm kinda irked. If I were JayP, I'd call Cycling News and ask for a correction. But that's just me.
Speaking of horses in the race, go Geoff!