Sorry, I think I misread the original post. I thought you didn't want a Trek, but I guess you just don't want a low end Trek.
So, my original recommendation stands, AJ Barnes is great, but also, as noted above. Oliver's is excellent if you want a Trek, Kona, GF. I got my first 2 bikes there, both Trek's. Mike, Mike and Brian are great guys and won't steer you wrong.
Suicyco - Don't have the Trek anymore, have a Giant VT now. Wanted a bit plusher ride. As for Flatwoods, it is WET WET WET!!! Rode out there on Sunday, Monday and Tuesday. Everything is pretty wet, and I'm sure it isn't getting any drier, as it has continued raining the past 2 days. Mosquitoes are bad!! Yeah, it is indeed a swamp!! But it is the closest thing to home, so what can you do? I'm hitting Boyette and Croom on Sat and Sunday!!