The 25% is just a starting point. It's perfectly normal to adjust up or down from there based on preference. And it completely depends on the bike and intended use. For short travel, you might want to run less sag and longer travel, you can certainly get away with more sag. I wouldn't recommend the other way around though (i.e. long travel with less than 25%). But it's your ride and you can do whatever you like.
What bike though? You might try the mfg forums and see what others with your bike are using.
What bike though? You might try the mfg forums and see what others with your bike are using.