Normally these go for $37 each (this is the NEW 2004 model in Mica color). In fact that's what I just paid about 2 weeks ago from another online retailer. Only the front brake is in stock right now at Jenson. I dunno if this price is a misprint but get it while it's hot!
Here's the link:
http://www.jensonusa.com/store/product.aspx?i=BR702A01
Here's the link:
http://www.jensonusa.com/store/product.aspx?i=BR702A01