That`s pretty much what I was thinking to begin with, but it looks like all they actually provide is a lift into the next town (or home or to your car, etc). And really, what else could they feasibly offer except that and flat fixing? Unless the whole team from phone operator to dispatcher to driver were super quick on the draw, you could probably hitch a ride with somebody who was already passing by the scene before the bike tow truck made it out to your location. I think BrianMc was much better served by the ride organizers when he had his magical mystery bottle incedent than he would have been by any of those policies even if he were in the coverage zone. It is nice to be included, though.
For flats and minor repairs, yes, but some things just can't be fixed with zip-ties. I rarely ride with an extra wheel, derailleur or even freewheel. All things that I have had fail mid ride at one point or another. I was still self sufficient but I can see how this service would be great especially if you were away from your local area.
