you are completely correct!the industry has been seriously disrupted across the board. from raw material extraction and refinement, to manufacturing problems from plant shutdowns, to product availability from suppliers (with all the same problems), to disruptions in shipping and even sales (retail closures, increased demand, etc). prices were bound to go up.
This I’sent about gripping it’s about promoting change through media getting the word out educating others that some prices have raised as high as 30 percent in the last year, and hearing other’s opinions as to what is going on, as public image always wins hey maybe the prices hikes are justifiedWho cares? If their prices are absurd, then I pay them no attention. I don't think about Ferraris and then run-off to a car forum to gripe and fish for like-minded opinions of zero consequence.
It's only the tension between interest and ability (to afford what you want) that leads to frustration requiring ventilation. Just convince yourself they're terrible bike-like-objects that will self-combust on dirt, only suitable for the rich and stupid.
But in all seriousness... they (and everybody else in the bike industry) have supply problems, and demand is/has-been exploding. This is merely the logical response.
How do they compare with the increases made by other companies I wonder?Thoughts, comments, concerns, about Specialized bike increases in the last year reaching beyond absurd prices or not? Is there reputation at risk, or is this the new normal? Has Specialized marketing department become an echo chamber of yes men?