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Look at the time!
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1,144 Posts
it's called "irony". Look it up.

And the marketing guy probably deserves a raise - his ad is apparently so well thought out that it got reposted on the worlds largest MTB forum for free..
 

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Registered
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1,872 Posts
Yea it got your attention and made you think about it for longer than it took you to turn the page not only that but you posted it. Great Marketing.
 

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2,501 Posts
there's no brake in the picture.
there's about half a lever...
 
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