[Lelandjt]

My local Santacruz dealer said they just got new price sheets with prices having dropped about %15 on all models. I guess that's the silver lining to a recession. Now go forth and bolster our economy!

 

[Loll]

Thats cheaper than before the price increase earlier this year...

 

[erictw83]

I just bought my Heckler in July. Looks like I made a poor financial decision just like Wall Street and Detroit. Where's my bailout?

 

[al_bullit]

Interesting. Sadly 'cos of the f'ed GBP I suspect this wont be passed on to the UK.

 

[remember1453]

I was surprised the prices went up in the first place since most Santa Cruz frames are made in Taiwan now a days.

(I'm never selling my 05 Bullit was made state side)

 

[A MAN CALLED HORSE]

The price of a new Nomad in the UK is now £1850 for a powdercoat + monarch and £1999 for the anodised model. The DHX shocks are atleast another £100.

I'm used to paying what a lot of non- bikers would consider crazy money for my bikes, but even to me, this seems too much. I can't see UK sales growing this coming year.

 

[krolik]

The price of a new Nomad in the UK is now £1850 for a powdercoat + monarch and £1999 for the anodised model. The DHX shocks are atleast another £100.

what are these prices?? R AM kit? what fork?

 

[A MAN CALLED HORSE]

what are these prices?? R AM kit? what fork?

Ha Ha, you made me laugh, but i presume you are serious.

Frame only my friend....crazy eh?

We just had a reduction in Value Added Tax aswell from 17.5% to 15% !!

I think i paid around £1500 for my anodised Nomad frame a year ago.

 

[happyriding]

I was surprised the prices went up in the first place since most Santa Cruz frames are made in Taiwan now a days.

The dollar was getting killed vs. foreign currencies, which means it cost more and more in dollars to have bikes/parts made overseas. That trend has since reversed itself--although the U.S. lowered interest rates to 0% this week, and the dollar has started going down in value again.

My local Santacruz dealer said they just got new price sheets with prices having dropped about %15 on all models. I guess that's the silver lining to a recession. Now go forth and bolster our economy!

In a depression, deflation causes products to get cheaper and cheaper as time goes on. The consumer has the power now. Santa Cruz is already behind the ball. I suspect they have no idea how to survive in a depression, and as a result when the losses mount, they will end up having to sell themselves to a big bike company. If they want to remain independent, they should be selling all their bikes at cost to get rid of inventory. Santa Cruz needs to come up with a strategy to survive until the depression passes, and then get back to making profits when things get better.

 

[JoelovesDirt]

My local Santacruz dealer said they just got new price sheets with prices having dropped about %15 on all models. I guess that's the silver lining to a recession. Now go forth and bolster our economy!

Our economy or Taiwans ?

 

[remember1453]

Our economy or Taiwans ?

since the frame will probably be ordered at the same price as before but they will have to cut profit, sounds like bolstering Taiwan's economy.

I wonder which town in Taiwan the "Santa Cruz" frames are made, maybe we should change the name of the bikes to that town's name to keep up with the progress and get with the global economy. I mean, if it's a good frame people will buy it regardless of where it's made or what it's called, or so people on MTBR keep telling me.

 

[mtnbikej]

The new price sheets that were realease last week were for a sale SC was having on thier single pivot frames and bikes. The prices did not change on the VPP models.

Superlight DXC Kit Complete $1499
Superlight RXC Kit Complete $1899

As far as I know, the sale is only on for another week or so.

 

[JoelovesDirt]

since the frame will probably be ordered at the same price as before but they will have to cut profit, sounds like bolstering Taiwan's economy.

I wonder which town in Taiwan the "Santa Cruz" frames are made, maybe we should change the name of the bikes to that town's name to keep up with the progress and get with the global economy. I mean, if it's a good frame people will buy it regardless of where it's made or what it's called, or so people on MTBR keep telling me.

They make the frames cheaper in Taiwan so the profit probably goes to pay Peaty, Minaar, and Rennie's salaries. So basically we're bolstering the economy of England, South Africa, Australia and wherever Rob Roscopp spends his dough.:madman:

 

[obi1]

way to ruin all of the fun

 

[remember1453]

The dollar was getting killed vs. foreign currencies, which means it cost more and more in dollars to have bikes/parts made overseas. That trend has since reversed itself--although the U.S. lowered interest rates to 0% this week, and the dollar has started going down in value again.

I love it. They move production to Taiwan and increases profit margin, price increase.

Dollar falls, price increase.

Later on when dollar rises against currency in Taiwan, Price will increase again.

I fail to see how I should care.

 

[krolik]

Ha Ha, you made me laugh, but i presume you are serious.

Frame only my friend....crazy eh?

We just had a reduction in Value Added Tax aswell from 17.5% to 15% !!

I think i paid around £1500 for my anodised Nomad frame a year ago.

Wow, SC Prices are insane in the uk....
I paid 1100GBP for my jalapeno ano w. monarch.
I see no reason why you wouldn't buy your next frame from my dealer and save yourself a few quids..

 

[AznRider]

We have to pay an extra 30% government duty and my medium heck+dhx5c cost me equivalent to usd1428

 

[munkyboy]

we forget basic economics in the uk - ie overall people pay what they can pay not always what is asked. (if they want to sell it has to be the right price - if no-one buys and they want/need to sell the price has to drop!)

there was me wantin to upgrade my nomad - but a 25% increase is way too much - i guess it will be a heckler year or maybe a tracer.....

 

[MtotheF]

internet logic power activate!

I wonder which town in Taiwan the "Santa Cruz" frames are made, maybe we should change the name of the bikes to that town's name to keep up with the progress and get with the global economy. I mean, if it's a good frame people will buy it regardless of where it's made or what it's called, or so people on MTBR keep telling me.

so, by that logic, the frames should never have been called santa cruz, since frames were never welded there? change the company name every time a vendor changes - brilliant! buy your "portland" bicycles here! next year, celebrate the release of the new "taichung" brand! who cares about a company that employs several dozen people in santa cruz, where everything else, from engineering, prototype fabrication, strength and fatigue testing, wheel builds, to powdercoat, to final assembly, to sticking on those decals that say "santa cruz"?

 

[al_bullit]

Next you'll be telling me my Melton Mowbray pork pie wan't made in Melton Mowbray. Or, heavens, my cheddar cheese wasn't made down the road in Cheddar! Indeeed, neither is made where the title suggests, but rather that title suggest a type, a style, a flavour if you will.

Its the same with bikes.