Santa Rosa, California- For the fourth consecutive year, world class pro cycling athlete and Buff® ambassador Rebecca Rusch has won the Leadville Trail 100. Shattering her previous course record with a winning time of 7 hours and 28 minutes 6 seconds, Rusch's victory coincidentally came in the final leg of the SRAM Gold Rusch Tour.

"I'm overwhelmed by the win and a new course record. We had such a strong field of women out there … this race continues to get more competitive every year," Rusch said. "The LT100 is such a special race, so being able to roll across that red carpet as the first female for the fourth time was definitely the highlight of my year. "

The Leadville 100 covers 104 miles, includes 11,600 feet of climbing, and peaks out at 12,600 feet above sea level. For the past four Leadville victories, Rusch has chosen the Seamless Headband Buff ® to keep her cool and dry under the helmet.

"Rebecca is a tremendous inspiration and valuable asset to the world of cycling," said Shirley Choi Brunetti, Vice President and General Manager, Buff, Inc. "To see her make history once again is a testament to her undying commitment to the sport."

In addition to three 24-hour solo mountain bike World Champion rainbow jerseys, Rusch is the 2010 World Champion for Master's XC mountain biking; the 2011 National XC single-speed champion; and a three-time national champion in 24-hour team mountain biking. She is a two-time winner of Idaho's Short Track state championship, and also has a cyclocross state title on her trophy shelf.

Rusch will also be the featured guest at the Buff® booth of the Interbike Show in Las Vegas (Sept. 19-20). To see the details on this appearance, as well as Rusch's full 2012 calendar, please visit

To check out Rusch's Buff, Inc. ambassador profile, and to learn more about her favorite Buff® headwear, Half Buff®, please visit

About Buff, Inc.
Buff, Inc., located in Northern California, is a subsidiary of Original Buff®, SA Spain, and established its U.S. presence in 2003. Celebrating its 20-year anniversary, Original Buff® now distributes products in more than 60 countries across the globe. Buff® performance headwear is all about versatility and simplicity - one garment serves many functions. Designed to offer technical performance and protection from the elements during a wide range of outdoor activities and sports, Buff® models are available in hundreds of designs and styles. The new models incorporate technical fabrics such as Polartec®, Coolmax®, Insect Shield®, GORE Windstopper®, and 100-percent natural Merino Wool. Watch how-to-wear demo videos and shop online at

Source: Kara Herlihy