(Denver - CO) - Rudy Project North America, the undisputed leader in Rx Sports Eyewear, recently unveiled its totally redesigned web site which can be found at www.rudyprojectusa.com. The new site includes a unique Click to Brick feature which enables consumers to build and place orders for their own custom Rudy Project frame and Rx and have it delivered to their independent eye care professional to be dispensed. The consumer has a choice of having their Rx sports eyewear delivered to a Rudy ECP listed on the Dealer Locator or directly to their ECP's office even if their ECP is not an authorized Rudy Dealer. Unlike other industry sites, the Rudy Click to Brick Feature allows the ECP to earn a 100% markup on both the Rudy frame and Rx lenses. This new web feature is supported by consumer advertising in Men's Health, Outside Magazine, USA Triathlon Life, VeloNews, and countless other sport and active lifestyle magazines.

"Beginning with the Free Gear Deal and Combo Deal and now culminating with this innovative Click to Brick feature we believe that we share in the responsibility to ensure that our product not only "sells in" but also "sells through", said Paul Craig, President and Co-Founder of Rudy Project North America. "Consumers now have the opportunity to research our product online, custom build it and then get immediate gratification by instantly placing an order and have the eyewear dispensed by a licensed ECP, we are providing a value add that is truly unique in the industry" said Craig. In addition, "With Rudy Project's 7-Day Guaranteed Delivery on top selling models and 1-Year RX Guarantee against scratching, pitting and chipping, there is no reason to look past Rudy Project's Italian heritage, quality and commitment to service for RX sport and casual needs."

To check out the new Rudy Project North America web site or to find out more about how Rudy Project can assist you in creating an incremental revenue stream through the sale of sport eyewear in your practice, please visit www.rudyprojectusa.com.

About Rudy Project
Rudy Project designs and manufactures hi-tech sunglasses, goggles and helmets by applying the most advanced science, materials engineering and computer technology. Designed and produced in Italy, Rudy Project has been distributed throughout the United States and Canada since 1998. We are known for providing the absolute best RX solutions for athletes and outdoor enthusiasts around the world. In addition to our unparalleled customer service standards, we pride ourselves on always being on the cutting edge of technological innovations for all of our products. Rudy Project uses two superior lens technologies: RP Optics™ and ImpactX™. Because our lenses are so durable, we offer the Replacement Lens Guarantee (RLG) - if a customer ever scratches our Rudy Project lenses, for whatever reason, they can replace the lenses for a nominal shipping & handling fee of $19.95. The leader in eyewear and helmets for cycling, triathlon, skiing, golf and tennis, Rudy Project has been a proud sponsor of many organizations including USATriathlon, U.S. Ski Team and U.S. Ski Patrol. Rudy Project has received countless prestigious awards including WIRED magazine's "Gadget Lab Top Pick" (Horus frame), Outside magazine's "Gear of the Year" award (2008 Zyon/ImpactX Photo Polarized and 2003 Maskeryna frames) and Men's Journal's "Breakthrough Award" and "Timeless Design Award" (Ketyum frame/Syton Supercomp TT Helmet). Rudy Project eyewear ranges from $125 - $355 (Helmets from $100-$300) and is available at premier cycling and sporting goods stores and eye care professionals throughout the U.S. and abroad. With men's and women's collections and a vast range of options, from high performance sport styles to fashionable frames for everyday wear, Rudy Project has something for everyone.

For more information, visit www.rudyprojectusa.com.

Source: Paul Craig, President & Co-Founder, Rudy Project North America