Freeride legend Richie Schley has joined Fezzari Bicycles. Richie is a legend in the industry and is known for always pushing the envelope in mountain biking year after year. He is credited as the pioneer of freeride mountain biking and slopestyle, and is inducted into the Mountain Bike Hall of Fame.
Related: Mtbr's Fezzari forums
"I've looked up to Richie as a rider and mimicked his riding style growing up. We are excited to be working with him as we continue to develop award-wining bikes, spread the fun and excitement of all things bikes while working to get more people out on the trails." says Tyler Cloward, Director of Product at Fezzari Bicycles.
Richie said of his new partnership, "I am very excited to share with you my new partnership with Fezzari Bicycles, a direct-to-consumer bicycle brand out of Utah with awards for best bikes, incredible customer service, and best warranty practices in the biz. It's always most comfortable for me to partner with good down to earth people that are really into mountain biking. Let the fun begin."
Richie will bring his years of riding experience and storytelling abilities as he travels the world on mountain biking adventures and meets new riders at festivals and demos. He will also help in product development and testing of new products. Richie's choice of bikes are the Fezzari La Sal Peak and Fezzari Wire Peak E-bike.