I believe Yeti stated that they weren't going to announce any new models until they were in house, ready to ship. Those of us who waited "2 more weeks" for 6 months understand why. Thankfully the 66c was worth the wait, but it was a very frustrating time getting the run around from March to August that really tested my patience with the company.
To prevent this from happening again, as John P has said, Yeti wasn't going to say much until the bikes were ready. In this case, it seems that someone may have slipped up. Or maybe they'll ship soon? I woulnd't be too happy if someone pre-announced my product, either.
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