"Con" was perhaps the wrong word. However, "misleading" is a fair description. Part of the selling point of the bike is the fact that it has a "Pike" on it. Someone who is not too savvy on the technology may do their homework and ask if Pikes are good forks, and unless someone is aware of this rather obscure exception to the rule (and few people are), they will be told that Pikes ARE very good, because (until this one came out) they were all top notch, regardless of model. I am about as familiar with the Pike line of forks as anyone could ever be expected, and until this one in particular was brought to my attention, if someone had told me a bike they were looking at came with a Pike, I would have told them it is a top notch fork. They are using the Pike name because it carries with it a certain amount of credibility, but they take out one of the key elements to it's established reputation.
It would be like if Chris King made special OEM headsets for one bike company that came with unsealed low grade cage bearings, but made no mention of it on their own website. Don't tell me that would not increase the appeal of the bike for those not pouring over the spec sheet of the bike. Further, the bike company would clearly be RELYING on people not knowing the difference to capitalize on the reputation earned by a different headset than what they are selling.