Don Despacio said:
Bzzt! Thanks for playing. You have to get the tat. That's in the rules.
For the other companies that do it, it's creepy too. It's seriously sad that some people think that permanently disfiguring themselves for a set of tires or a bicycle is a good deal. Taking advantage of this lack of judgment is reprehensible.
Oh yeah, you don't have to get the tat to enter the contest. You only have to get it to WIN the contest.
You misunderstand.
You don't have to get a tat. Simple statement. Those are the rules. There are all sorts of contests out there that people dislike the terms of, yet they somehow manage to carry on with their lives without whinging about said terms. Don't like the contest? Don't enter/don't get a tat.
Sure, I think the bolded bit is a bit odd, that some folks would do that, but heh, the thing is, it's their body. Not mine, not yours.
They aren't taking advantage of anything, and I still think you have a very odd view of life if you think this is "creepy" by any stretch. Freedom of choice is a funny thing like that. Said person over the age of 18 has to go get the tattoo of their own free will, you know.