Observe. Design. Innovate. That's what ODI stands for, a Southern California company started in the late 1970s, making their name almost immediately with the famous mushroom handlebar grips for the BMX world. Since then, ODI has expanded to moto and mountain bike, and is now one of the largest grip manufacturers in the world, partnering with iconic brands like Vans and Troy Lee Designs and world class athletes like Cam Zink and Aaron Gwin to make some very cool and comfortable grip designs and colors.
Not only are their designs attractive and help customize a bike for individual character, but ODI also continues to innovate, credited with being the first successful manufacturer of lock-on grips that have become the new industry standard.
One glance at the ODI booth and an array of bright neon colors stand out, as do their giant mushroom grip beer koozies. Zink and his Sensus brand stand out with their creative Lite packaging resembling a Miller Lite can, fans of Troy Lee Designs can select from a range of color grip and lock on ring options, those who love the old school tread pattern of Vans skate shoes can transfer that waffle pattern to the handlebars and riders aspiring to be like Gwin can run his very same grips.
For endurance focused riders, the Elite line of grips deliver a contoured design that's tapered on the ends for less hand fatigue and thicker in the middle for more hand cushioning and support. The Elite is also a popular grip in the moto world, found on many endurance dirt bikes.
ODI is also excited to announce a new grip that's coming very soon. While ODI couldn't release details to us on it officially, those looking for a lightweight, durable and well cushioned grip for cross country riding will definitely want to check in with ODI in the next couple months.
More information can be found at odigrips.com.
This article is part of Mtbr's coverage of the 2017 Sea Otter Classic in Monterey, California. For more from Sea Otter CLICK HERE.