Is this a brand new brake system install or are you bleeding a brake system that has been in service before?
If this is an existing system that has been in use prior, then the problem is likely in the lever.
Did you try to bleed with the lever reach adjustment in different positions? If not, try that. Set the reach about 2/3rd of the way out and not fully out. SRAM provides the measurements for lever reach for bleed in their videos.
You could have old gummy DOT fluid and/or disintegrating seals gumming up the ports.
If this is a new brake install, check the fitting on the hose where it enters the lever and make sure the hose fittings are installed correctly and that the hose is fully seated in the lever and tightened to spec.
If this is an existing system that has been in use prior, then the problem is likely in the lever.
Did you try to bleed with the lever reach adjustment in different positions? If not, try that. Set the reach about 2/3rd of the way out and not fully out. SRAM provides the measurements for lever reach for bleed in their videos.
You could have old gummy DOT fluid and/or disintegrating seals gumming up the ports.
If this is a new brake install, check the fitting on the hose where it enters the lever and make sure the hose fittings are installed correctly and that the hose is fully seated in the lever and tightened to spec.