They must teach ugly classes in there marketing department gawd there ugly!
Why companies feel compelled to copy each other or attempt too I have no idea, m101 follow you own trail, maybe they got bigger problems!
Ellsworth Moment is looking dam ugly this year too trying to go with a curved look!
To me it suits the Nomad but its one of those niche things, maybe as us older guy's move on from the era of loving clean lines straight and classic we have grown up with in mtb/road, the young guns are will be sucked into this stuff!
Ughh as I said on the DH forum looks like an Enduro SL had a head on with a Demo, probably between the photocopier and printer machines!