I think more likely, this slanderous decision was made to both stab Mike's while simultaneously alleviating some of the backlog they are unable to fill.2 sides to every story. i am sure there was a contract. Did the sale of that Bike Shop invalidate the contract? If so Mike’s probably knew it in advance, and instead of making arrangements for those customers, like transfer the orders to another store or Specialized directly. They hoped doing nothing would be ok? They had 400 orders for bikes paid in full? Does that sound odd? I know when I just bought a Chisel, I put a refundable $100 deposit on a bike. Who buys a bike in full sight unseen in this market? Then they send a one sided email out to their entire email list ( I got one and I have never bough5 anything from them, so not sure how I am on their customer list). Not saying Specialized is innocent, but I sure would like to hear their side before I threw them under the bus.
"Hmm I'm angry and supply is low... how can I lash out and reduce demand at the same time? Maybe somebody else can take the fall for it too..."