looking at BWW build, PureXCR vs DT 4.2D hoops

I ride XC/AM and am looking at these 2 options, trying to figure out which hoop is better out of the 2? The specs are basically the same. The DT build is basically about $30 more, so close enough to consider either. (for what I want $450 vs $420).

Basically, are the Pure XCR rims as good as the DT 4.2D?

How do the blue PUREXCR rims look? Cheap or pretty cool? (hard to tell by the pictures)