Seven-time Tour de France champion partners with natural foods company


April 28, 2010 (Steamboat Springs, CO) - Honey Stinger, the manufacturer of honey-based nutritional foods, announces a partnership with professional cyclist Lance Armstrong. In addition to future product development and endorsement of Honey Stinger energy gels, bars and organic chews, Armstrong becomes part of the ownership team in the Steamboat Springs-based company.

"I first tried Honey Stinger products during a mountain bike race in Colorado," says Armstrong. "I was impressed with the great taste and energy they provided. Honey Stinger works for me in training and racing because you want to eat them and they work. I like the whole team - they understand what athletes need and they're great to work with. I'm excited to be part of the Stinger team and work with them on expanding the products and business.

Armstrong first met Len Zanni, Honey Stinger's marketing director, when they teamed up to race the 12 Hours of Snowmass mountain bike race outside Aspen in 2008. The foundation for a new business partnership was hatched over the course of long bike rides and get-togethers with company leaders.

Athlete/entrepreneur Bill Gamber teamed up with his father William, a honey industry veteran, food product developer Bob Stahl, and professional beekeeper John Miller to found Honey Stinger in 2002. Today, the company produces over 20 honey-based energy products that are distributed internationally at specialty sporting goods retailers and natural food grocers.

"We're thrilled and honored to have the opportunity to work with an athlete of Lance's stature. Beyond his athletic achievements, Lance is an inspiration and a leader in the fight against cancer," states Bill Gamber. "Our relationship with Lance comes at a time when Honey Stinger is riding a wave of momentum and this partnership is a major step for our brand."

About Honey Stinger:
Located in Steamboat Springs, Colo., Honey Stinger makes convenient, nutritious and great tasting honey-based foods including energy bars, gels and organic chews. Honey Stinger fuels some of the county's top cyclists, runners, triathletes and teams including Tinker Juarez, Jeremiah Bishop, Katie Compton, the Giant Mountain Bike team and the Trek Livestrong U23 cycling team. The Colorado Office of Economic Development recently honored Honey Stinger as one of 50 "Colorado Companies to Watch." Honey Stinger products are available at specialty sporting goods retailers, natural food grocers and

more Honey Stinger news:
Honey Stinger Announces 2010 Honey Stinger/Trek Mountain Bike Team Roster

04.26.2010 - Honey Stinger, the manufacturer of honey-based nutritional foods, announces its 2010 mountain bike team roster. In just its second year fielding a team, Honey Stinger is proud to have a diverse group of world-class professional and amateur mountain bike racers wearing its distinctive honey-combed jerseys.

"We're excited to kick off the race season here in the Rockies and we've got a strong team this season," says Len Zanni, Honey Stinger marketing director and team captain. "We've grown the team and retained a core group of riders who also serve as great brand ambassadors. With riders competing in a variety of races-everything from shorter distance cross-country lung burners, to multi-day stage races and 24-hour events, we'll have a great presence in the territory and beyond."

The 2010 team is once again captained by Zanni, who was the runner up at last year's Mountain States Cup race series and finished in first place at the Silver Rush 50 and fifth place at the Leadville 100. Sari Anderson, the 2008 national marathon XC mountain bike champion is also on the Honey Stinger team along with up-and-coming rider Colin Osborn, a member of the national U23 Cycling team, as well as 1996 Olympian and legendary road and mountain bike racer Tammy Jacques Grewal.

The complete Honey Stinger team roster includes: Kelley Cullen, Kris Cannon, Sari Anderson, Ryan Dorsey, Nate Bird, Ben Portilla, Len Zanni, Max Taam, Bryce Gordon, Scott McCaimon, Colin Osborn, Bryce Gordon, Tammy Jacques, Ryan Hamilton, Michael Hayes, Josh Cullen, Chris Tamucci, Brian Schaeffer, Ed Schultz, Ian Anderson, Peter Kalmes, Karl Fritzche, Rob Peterson, Rob Russell, Rose Alford, Bill Gamber, Rich Hager, Nathan Waldron, and Todd Kennedy.

The Honey Stinger Mountain Bike Team is supported by Big Agnes, Trek Bicycles, Alpina Capital, Boa, Mountain Flyer, Osprey and SOLE Custom Footbeds with product sponsors Smith, Giro, BAP, Smartwool, Bontrager and Paceline Products.

source: Michael McCormack
for Honey Stinger