Along the lines of bike fit from modern geometry being such a tricky thing to peg when buying without even being able to sit on a bike...
We bought a mattress today. Some of these things are as high as mid level full suspension bikes. Of course nobody knows how they'll like a bed until they sleep in it - for a long time - so you get a 4 month try it out period. If you don't like it at all, you can return it for a 20% restocking fee. If you swap it out for another mattress, you only pay a 10% fee of the original mattress when you move to the next one. They sell the mattresses that are returned at 60% off.
Could the bike industry take any cues from this?
I know there have to be differences between cost of design and engineering, raw materials, skilled labor for manufacturing, distribution, wholesale cost vs msrp and mark up... but still.
We bought a mattress today. Some of these things are as high as mid level full suspension bikes. Of course nobody knows how they'll like a bed until they sleep in it - for a long time - so you get a 4 month try it out period. If you don't like it at all, you can return it for a 20% restocking fee. If you swap it out for another mattress, you only pay a 10% fee of the original mattress when you move to the next one. They sell the mattresses that are returned at 60% off.
Could the bike industry take any cues from this?
I know there have to be differences between cost of design and engineering, raw materials, skilled labor for manufacturing, distribution, wholesale cost vs msrp and mark up... but still.