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https://www.imba.com/resources/logos/index.html

For Immediate Release
08-10-04
Contact: Pete Webber, IMBA communications director
[email protected]
303-545-9011




The International Mountain Bicycling Association (IMBA) has unveiled a comprehensive new marketing effort that includes new logos, graphics, slogans and advertisements.

It's all the product of a new partnership with award-winning advertising firm Carmichael Lynch. The goal: build a higher awareness for IMBA and recruit new members.

The new IMBA logo is a simple, strong image with a modern vibe. Accompanying the logo are four symbols that concisely describe IMBA's work: Speak, Build, Respect, Ride.

The campaign also introduces new print ads with the tagline, "What would we do without trails?" The ads feature mountain bike riders in improbable situations, such as playing shuffleboard, to demonstrate what cyclists might do if there were no trails to ride.

"Let's face it: describing IMBA's work in a compelling way is difficult. Advocacy, lobbying, land managers, government bureaucracy - it's not the stuff most mountain bikers want to hear about," said IMBA communications director Pete Webber. "This new campaign gives our brand some energy. It describes our work in a straightforward manner and presents dynamic ads with an emotional tagline."

To celebrate the new campaign, IMBA is holding a contest on the IMBA website to encourage mountain bikers to submit their own "What would we do without trails?" photograph. The winner will earn a Juan Solo singlespeed mountain bike from Salsa Cycles.

"The true measure of IMBA's work is trail access - our top priority is ensuring people have great trails to ride. But being able to put a fresh, new spin on our image is important, too. We need to catch the eyes of mountain bikers. This is a first step in attracting riders to our movement and enlisting them as IMBA supporters. For mountain biking, more IMBA members means more clout and better riding," said IMBA's Webber.

Based in Minneapolis, Carmichael Lynch has been Harley-Davidson's ad agency for the past 25 years. Other clients include Porsche, Northwest Airlines and American Standard. The 270-person agency is recognized as one of the top advertising agencies in the world. Most of their work on the IMBA campaign is donated.

Visit IMBA's graphics page to download logos, graphics, web banners and other art. https://www.imba.com/resources/logos/index.html
 

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as with every time an entity announces a new "public image" or "logo", this one makes me laugh.

if the problem is "image," work on substance.

if the problem is substance, your new "image" won't help.

changing IMBA's logo is completely irrelevant to whether IMBA should receive your time, your money, your attention and your volunteer efforts.

if the new IMBA logo makes you think, "why didn't I join before, this new logo REALLY is snappy!", then you must be the guy that the foolish IMBA Board of Directors fantasized about.

now, with all that said,

from an aesthetic perspective, the newer logo is preferable. but I don't think it was even remotely necessary. people make the "join or not" decision based on whether it's worth their time and/or money, not whether they like the logo.

gimme a break, IMBA. the more out of step you get, the more you try to redefine yourself in ways that ignore why you're out of step.

try again. please.
 

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imbawebguy said:
http://www.imba.com/resources/logos/index.html

For Immediate Release
08-10-04
Contact: Pete Webber, IMBA communications director
[email protected]
303-545-9011


The International Mountain Bicycling Association (IMBA) has unveiled a comprehensive new marketing effort that includes new logos, graphics, slogans and advertisements.

(etc. and so forth...)
I like the old logo better.
 
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