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2,077 Posts
they've got to be losing marketshare, right? their mantra is "innovate or die", but outside of their advancements in carbon tuning, their suspension program has remained relatively flat.
factors:
1) FSR/Horst-link has proliferated across the market. you now have Martin Maes on a second- or third- tier brand winning EWS using four-bar Horst link. It's now literally a commodity.
2) people are demanding greater efficiency at the trail-bike level and either intentionally or otherwise, the Stumpjumper features nearly the lowest anti-squat levels on the market. this wouldn't matter except that there are more efficient bikes out there that by all accounts still capture the fun factor that SJ has always been known for.
3) from an Image perspective, once you're out, you're out - look at how LITTLE attention Jamis has gotten with their new 3VO/Speedgoat suspension. Within reason, this is one of the more radical designs to come to market in the last several years (you have to wonder if Chris Currie approached Specialized and they turned him down), but noone seems to care. I feel like if it was released under the S badge with all their fanfare and marketing muscle it'd be being hailed as a game changer right now (or pick any other avant garde design like Canfield). point is, once you're no longer considered an innovator and a player in a given market, it's hard to get back in. swoopy frame design can only take you so far with trail bikes IMHO.
4) we've heard Aaron Gwinn on more than one occasion recently rave about the fact his racing program isn't funded by an "ex-triathlete" marketing manager. Specialized's racing presence, IMHO, seems to have waned significantly in recent years (Aaron, Kate Courtney, etc.)
thoughts? flame away if you want to.
factors:
1) FSR/Horst-link has proliferated across the market. you now have Martin Maes on a second- or third- tier brand winning EWS using four-bar Horst link. It's now literally a commodity.
2) people are demanding greater efficiency at the trail-bike level and either intentionally or otherwise, the Stumpjumper features nearly the lowest anti-squat levels on the market. this wouldn't matter except that there are more efficient bikes out there that by all accounts still capture the fun factor that SJ has always been known for.
3) from an Image perspective, once you're out, you're out - look at how LITTLE attention Jamis has gotten with their new 3VO/Speedgoat suspension. Within reason, this is one of the more radical designs to come to market in the last several years (you have to wonder if Chris Currie approached Specialized and they turned him down), but noone seems to care. I feel like if it was released under the S badge with all their fanfare and marketing muscle it'd be being hailed as a game changer right now (or pick any other avant garde design like Canfield). point is, once you're no longer considered an innovator and a player in a given market, it's hard to get back in. swoopy frame design can only take you so far with trail bikes IMHO.
4) we've heard Aaron Gwinn on more than one occasion recently rave about the fact his racing program isn't funded by an "ex-triathlete" marketing manager. Specialized's racing presence, IMHO, seems to have waned significantly in recent years (Aaron, Kate Courtney, etc.)
thoughts? flame away if you want to.