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Hmmm....

2581 Views 43 Replies 24 Participants Last post by  AkMJ29
This makes for an intresting year......New bike Line up which looks great as well as a new head honcho.

http://www.bicycleretailer.com/news/newsDetail/3578.html
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Mt. biker

And he rides a mountain bike! Probably a Titus or two now.

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-30% in 2008. That had to hurt. With a bunch of new models, Titus ought to do really well in 2010 though. I gotta say that it seems that Ibis is eating a lot of people's lunches in the high end bike department. I see a bunch of them in Norcal, and they're priced really competitively to boot.
Dang... now the naysayers will not have the old "Pat Hus will sink the company" antic.

Interesting indeed. Best of lucks to Titus and all the crew.

-30% respect to what? Certainly it hurts, but if that was compared to 2007 then we have to put into perspective as they had kind of a boom in 2006/2007.

At any rate, I wish they get more and more successful. They deserve so.
Warp said:
Dang... now the naysayers will not have the old "Pat Hus will sink the company" antic.
Based on what I was told, directly from a Titus employee at I Bike this year, I'd say the term is sunk, as in, past tense.

I'm having a really hard time understanding how they can go from a small company, focused on domestic production, custom work, titanium, etc, to what is coming down the line for next year.

"The reality is, riders don't care where their stuff is made, and mark my words, we'll be all off shore with production in next year or so, and no one will care. We tried to stay in the US but this will be the last year for that."

Not that anyone here cares about road, but no more road bikes, no more ti El Guapo, Exogrid is "tired technology", dumping of Racer X's so cheaply that online retail pricing is cheaper than I can buy them for, etc. Ugh. I want my old company back.

Sorry Jeff, I know you're doing the best you can, I really want to keep supporting you guys, but it seems the almighty dollar, and corporate America has gotten on board your ship....... :(
MendonCycleSmith said:
it seems the almighty dollar, and corporate America has gotten on board your ship...
Cool. You must be selling all the stuff in your shop at invoice. Or, is it just that you are the sole arbiter of how many "almighty dollars" a private company has a right to try to earn?

Titus, and every other company for that matter, is trying to survive and grow. And thankfully, it isn't yours. :thumbsup:
orthorex said:
Cool. You must be selling all the stuff in your shop at invoice. Or, is it just that you are the sole arbiter of how many "almighty dollars" a private company has a right to try to earn?

Titus, and every other company for that matter, is trying to survive and grow. And thankfully, it isn't yours. :thumbsup:
Think you're missing my point. Grow this good, when it's organic, and for the right reasons (like, you're good at what you do). I think Cannondale is doing a similarly poor job of recognizing the power of Made in the USA. The reason they got to where they are, is based in part on that.

I also find the endless chasing of trends that offer us little except new ways to shape tubing, or stuff a bit more carbon onto it, tend to do little except make us want to buy it cause it's new. I'm of a mind that a timeless design gets that way for a reason, respect it's power. Kinda like when Coke figured everyone would be good with their abandonment of the original formula? New, is not always necessarily improved.

Roll up on any conversation revolving around bikes, and drop the Racer X into the mix. Folks respect it, recognize it, and will fairly universally say, that thing is an awesome bike. I'm not saying you can't tweak it, or shouldn't come out with new products, but a conservative approach is often one that yields better results long term. SUV's come and go, but I'd be willing to bet pick up trucks are here to stay, no?

It's no secret I'm rather anti corporation (WalMart sucks, etc), and seek out smaller firms to do business with, whether its the furniture in my house, or the bikes I ride, and sell. I just don't see the benefit of a company be primarily consumed with the bottom line, and constant growth. Sometimes, small to mid-sized is good. It's what sets them apart from every other cookie cutter out there, regardless of how many different style cutters the big guy might produce.

I just feel they're moving in a direction that makes them less of what I got on board with them for in the first place, and it bums me out. Sorry if that ruffle feathers, I'm actually a pretty nice guy;)
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Once Vyatek sold them they might have lost the right to use the exogrid technology. Personnally, I don't really care as long as they keep providing Ti for those who want it.
orthorex said:
Also, as I think about it? Our passions involving this are rooted in the same feelings. You're a rabid supporter, defending a company you love, while I'm just passionately wishing they'd get back to being what they had been, which, in my mind, is why you and I liked both them in the first place. :cool:
MendonCycleSmith said:
Also, as I think about it? Our passions involving this are rooted in the same feelings. You're a rabid supporter, defending a company you love, while I'm just passionately wishing they'd get back to being what they had been, which, in my mind, is why you and I liked both them in the first place. :cool:
I hear you. You can still get an RX (X) and all the nice Ti stuff which is why a bought my first Titus. Do I want a full CF frame? No, but hopefully enough people do so Titus can keep cranking out the stuff that I do want.

Now, if they jump on some new rear sus. design that doesn't work for me and/or drop Ti, I'll probably go somewhere else. Hopefully they never do.
orthorex said:
I hear you. You can still get an RX (X)
Yeah, but why change the name? Stumpjumper still works doesn't it? ;)

It's marketing for no other reason that I can see, except sales pitch. They didn't rename it when it went from 80 to 100, or added bigger wheels as a 29er.

It's not any one issue (MUSA, name changes etc), it's the whole shooting match.
MendonCycleSmith said:
Think you're missing my point. Grow this good, when it's organic, and for the right reasons (like, you're good at what you do). I think Cannondale is doing a similarly poor job of recognizing the power of Made in the USA. The reason they got to where they are, is based in part on that.

I also find the endless chasing of trends that offer us little except new ways to shape tubing, or stuff a bit more carbon onto it, tend to do little except make us want to buy it cause it's new. I'm of a mind that a timeless design gets that way for a reason, respect it's power. Kinda like when Coke figured everyone would be good with their abandonment of the original formula? New, is not always necessarily improved.

Roll up on any conversation revolving around bikes, and drop the Racer X into the mix. Folks respect it, recognize it, and will fairly universally say, that thing is an awesome bike. I'm not saying you can't tweak it, or shouldn't come out with new products, but a conservative approach is often one that yields better results long term. SUV's come and go, but I'd be willing to bet pick up trucks are here to stay, no?

It's no secret I'm rather anti corporation (WalMart sucks, etc), and seek out smaller firms to do business with, whether its the furniture in my house, or the bikes I ride, and sell. I just don't see the benefit of a company be primarily consumed with the bottom line, and constant growth. Sometimes, small to mid-sized is good. It's what sets them apart from every other cookie cutter out there, regardless of how many different style cutters the big guy might produce.

I just feel they're moving in a direction that makes them less of what I got on board with them for in the first place, and it bums me out. Sorry if that ruffle feathers, I'm actually a pretty nice guy;)
Well said.
MendonCycleSmith said:
Think you're missing my point. Grow this good, when it's organic, and for the right reasons (like, you're good at what you do). I think Cannondale is doing a similarly poor job of recognizing the power of Made in the USA. The reason they got to where they are, is based in part on that.

I also find the endless chasing of trends that offer us little except new ways to shape tubing, or stuff a bit more carbon onto it, tend to do little except make us want to buy it cause it's new. I'm of a mind that a timeless design gets that way for a reason, respect it's power. Kinda like when Coke figured everyone would be good with their abandonment of the original formula? New, is not always necessarily improved.

Roll up on any conversation revolving around bikes, and drop the Racer X into the mix. Folks respect it, recognize it, and will fairly universally say, that thing is an awesome bike. I'm not saying you can't tweak it, or shouldn't come out with new products, but a conservative approach is often one that yields better results long term. SUV's come and go, but I'd be willing to bet pick up trucks are here to stay, no?

It's no secret I'm rather anti corporation (WalMart sucks, etc), and seek out smaller firms to do business with, whether its the furniture in my house, or the bikes I ride, and sell. I just don't see the benefit of a company be primarily consumed with the bottom line, and constant growth. Sometimes, small to mid-sized is good. It's what sets them apart from every other cookie cutter out there, regardless of how many different style cutters the big guy might produce.

I just feel they're moving in a direction that makes them less of what I got on board with them for in the first place, and it bums me out. Sorry if that ruffle feathers, I'm actually a pretty nice guy;)
Titus is not owned by a single individual but rather by shareholders. They must grow and increase profit in a poor environment. The model is not Specialized or Trek but rather Santa Cruz.

But you are right about being cookie cuttter. As long as Titus uses the HL, many un-informed people will always ask "why buy this instead of a specialized...". They need to differentiate themselves and find a niche in which to survive.

Currently, Titus is making their best bikes ever. The Racer-X (and yes, they should have kept the name, I bet they did not for licensing reasons) is one of the best FS race bikes. The EG, bar none, is the best "one" bike out there. The FTM is the bastard child of the two. But the MTB crowd is fickle and if people don't buy, than there won't be a Titus 5 years from now. Titus needs to sell bikes and if making them in carbon does it, so be it.
MendonCycleSmith said:
Sometimes, small to mid-sized is good.
I agree, but sometimes it's also unsustainable. I like to think that Titus is making decisions that will enable them to continue making bikes that I want.

Did you see the CNN special on IF a few years back? IF brought in the CFO of Timberland to analyze the business and made some suggestions about product mix, how to grow the company, etc.. In the end, IF decided to not make the changes. Really interesting show.
Nothing more constant than change............ Change is great, but it is more the amount of change that scares me at times....

Best of luck to Titus, but agree with MCS with his thoughts etc...
Is seems to me that Titus is more in tweak and add mode. So they've dropped the SuMo, added the EG and the 29'er, and basically tweaked the ML and the RX over the last few years. You can still have Al or Ti and now CF. I just don't see big changes across the board such as dropping FSR for something different. I have heard people complain about not doing just that.
Vespasianus said:
Titus is not owned by a single individual but rather by shareholders. They must grow and increase profit in a poor environment.
And that's where my personal, anti corporate mindset kicks in.

We may all just agree to disagree here, but speaking as a non corporate business owner (and no, I'm not perfect, nor do I have an MBA) when times get quiet, I'm not out there, changing what people like about me, just to increase profit. No. I'm sitting here, quietly doing what I do best, keeping my good and loyal customers, just as happy as I can.

I may just be old fashioned, but bottom line profitability is not the bottom line really. And I will always respect companies that feel their employees, and product, are more important than making sure shareholders get a bonus every year.

The business environment has changed, I understand that, but there are still going concerns out there, of every stripe, who eschew a bit of profit, so they can hold their head up proudly because they are more concerned about sticking to their core values, than bending to the whims of those who tell them what they need to do change, just so a dollar can be turned. This is obviously an artist vs capitalist debate, and I;m sure we can go ad nauseum.

When Titus went corporate, we were promised the world, and with each passing year, a bit more of Chris's finger prints, gets rubbed away.

Whatever, I'm just bummed, and now, just rambling.....
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Clarification

Vespasianus said:
Titus is not owned by a single individual but rather by shareholders. They must grow and increase profit in a poor environment. The model is not Specialized or Trek but rather Santa Cruz.
Titus is owned by GAI Cycles, a small group of Phoenix area investors who happen to be cycling enthusiasts.
They also own Draft Magazine based in Phoenix. They appeared to be beer enthusiasts as well when I met them at Interbike.

Not a public company with shareholders. More like you and your buddies if you had a bunch of cash to invest in what you liked to do.

Custom Exogrid is still optional on X and FTM and Fireline, by the way.
Bikerbob.com said:
Titus is owned by GAI Cycles, a small group of Phoenix area investors who happen to be cycling enthusiasts.
They also own Draft Magazine based in Phoenix. They appeared to be beer enthusiasts as well when I met them at Interbike.

Not a public company with shareholders. More like you and your buddies if you had a bunch of cash to invest in what you liked to do.

Custom Exogrid is still optional on X and FTM and Fireline, by the way.
Well that is cool and good to know! Like I said, I personally think that this Titus line is the best ever.
All I know is that I've met TitusJeff a few times at Sea Otter, and he is a good guy. The few times I e-mailed him for some details on the EG, he answered promptly and accurately. If the rest of the Titus crew is like him, the company should be in good hands.
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