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I think this is an interesting maturation of the "MTB Destination" model and frankly something that is more advantageous long term to build community vs. the very concentrated financial benefit flowing to a select few within the community. It is clear in the larger scale examples we have in VT that "assuming" or "hoping" the folks making money dump a good portion back into the community directly is a false assumption.100%, this is a big message being push now. In fact many places are asking to be a destination, but consultants are cautioning how hard that can be and what it really means. Instead pushing communities to develop good trails that meet their needs, which may be a bigger economic boost when someone moves their family there and pays taxes and has a job and interacts with the local economy.
Correct me if I am wrong, but I think the difference with what you mentioned above is applying the "if you build it they will come" to actual residents vs. tourist visits. Of course with that comes development etc and the associated passion on both sides.