What makes a video game addictive isn't high resolution graphics, it's compelling game play. When Excitebike stormed the scene in 1985, it cemented its place in video game history by combining addictive game play, fun graphics and cut scenes, and the ability to build your own custom tracks.
Former Mtbr editorial director (and current North American Marketing Manager for Santa Cruz Bikes) Don Palermini grew up playing 8-bit video games and although he claims the relatively unknown title Toobin' was the best video game of the era, he chose Excitebike as the inspiration for his newest bike build.
His custom Santa Cruz Bronson
passes the 20-foot test, but get a little closer and you'll notice the unique decal work. 8-bit suspension anyone (click to enlarge).
Look even closer and you'll see more details from the game interspersed throughout (click to enlarge).
Press shift for more gas. User menu items borrowed and re-purposed for trail side inspiration (click to enlarge).
Taking inspiration from the credits after the game, Palermini has given shout outs to all the brands that helped him finish this build. (click to enlarge).
What do you think of this bike and what graphics would you use on your dream bike?