I completely agree with you. I found that traditionally people were introduced to the sport by a friend that already had a bit of experience or they bought a basic hardtail and progressed from there. In that case the friend would show proper riding/breaking technique and trail etiquette. I work at a shop and I found that this year people were jumping straight to high end bikes with very little riding experience. Those same customers would come back a month later for the free adjustment and I was not surprised to see that the front brakes had no signs of use while the rear brakes and tire were significantly worn.