There is absolutely no reason whatsoever that the position sensitive anti-squat that the dw-link uses requires a rider to set a specific sag. The only thing that really will make one dw-link bike have a different preferred sag than another is the wheel rate (leverage rate X spring curve). For a Sunday, the wheel rate is tuned so as to use more sag than say, an Azure, but there is no hard number. A rider can choose what they are comfortable with.
I've always been a strong proponent of setting suspension up with sag, but in the case of the older Hollowpoints, you need to remember that a LOT of mountain bikers were coming off of Giant NRS, which was very publicly marketed that it uses no sag and therfore was more efficient somehow. Obviously most riders now understand that this was complete BS, but at the time there was a lot of public misunderstanding to break through. We spent a lot of time explaining to people that they need to run sag to get the most out of their dw-link bikes, and that opposite of the suspensions that came befroe dw-link, you COULD run sag and it would not equate to "bob machine". There is a difference in the dw-link being "designed" to run some specific range of sag, and "needing" to run a specific range of sag. You can run anything you want. dw-link's worst possible setup is typically better than most other's best possible setup.
Basically, if you are a more aggressive rider, I suggest running a little more sag, say 28-35%. If you are a more XC type rider, I suggest a little less sag, maybe 22-28%. We have been known to run DH bikes up to 40% sag for specific courses, although we are around 30-35% most of the time.
Hope this clears some things up.
Dave